CONSUMER BEHAVIOR

Author: JUAN VIGARAY M. DOLORES DE.
Year: 2003.
University: MIGUEL HERNÁNDEZ DE ELCHE [www.umh.es].
Place of defense: CIENCIAS SOCIALES Y JURIDICAS.
Place of preparation: UNIVERSIDAD MIGUEL HERNÁNDEZ DE ELCHE.

Summary: The basic objective is to study how they affect the characteristics of the consumer behavior of buying and selling point in the ICC (to go Shopping Behavior of Consumers). Within the group of features relating to the consumer, deepens especially in the study of values and whether they play an important role in the CIC. In Chapter 1, devoted to the study of the values of consumers, presents theoretical and empirical approaches to the fields. It then examines the various instruments designed to measure. Finally, it sets out the findings on values and consumer behavior. In Chapter 2, describes the spatial heterogeneity of consumers and examines the concepts of choice, preference and behavior of shopping space and the relationship of the image of business with the election process of establishment. The core of this chapter what makes up the revision of the model that establishment of individual choice, intentionally, it distinguishes between those who believe and those who do not believe in his vision, the values of consumers. This review is central to the approach of the model cognitivo-afectivo (MCA) proposed at the end of the chapter. The methodology used in the subsequent empirical research aims to provide a consistent contribution and is presented in Chapter 3, which includes, first and foremost, the objectives and working hypothesis. Next, the strategy for research. Later, the operationalization of the model, and finally presents the election system research. This chapter is supplemented with Annex 1, Annex 2, Appendix 3 and Appendix 4. Specifically, the proposed research is conducted in the textile garment fashion (TCM). Given the large number of establishments that conduct their business in this field and the significant social and economic impact, TCM sector activity is relevant at both the supply and demand side, that is, in terms of employment generated and billing companies, as the level of consumers who want to "be in fashion," enjoy shopping, etc., therefore, is particularly attractive to proceed further on this approach in the TCM industry. Then, in Chapter 4 presents the results of empirical research relating to each of the specific objectives set out in Chapter 3. For their achievement using various statistical techniques consistent with each goal. Specifically, the results fall into three main sections: 1-Validation of the proposed components of CSF. 2-An analysis of the values of consumers. 3, - The analysis of the relationship of MCA. This chapter is supplemented by the presentation of the results in Annex 5. In Chapter 5, you can find lessons from the review of the theoretical and empirical analysis of the results of the proposed MCA, referring to the three blocks of results in relation to the objectives and assumptions raised. He then outlines some limitations and future lines of inquiry. Finally, it presents a whole Annexes that complement the work performed and written questionnaire designed to consumers (Annex 1), the geographic area for this investigation (Annex 2), information on business establishments under study ( Annex 3), the description of the questions included in the questionnaire (Appendix 4), and the statistical results of the tests (Annex 5).

Author: MAATTANEN NIKU ILMARI.
Year: 2003.
University: POMPEU FABRA [www.upf.edu].
Place of defense: DEPARTAMENTO DE ECONOMIA Y EMPRESA.
Place of preparation: DEPARTAMENTO DE ECONOMIA Y EMPRESA.

Summary: In this thesis discusses various aspects of the economics of housing and property market. The thesis consists of three chapters. The first two analyze the real estate tax. The first chapter uses an overlapping generations model to demonstrate that the tax treatment between home ownership and rental housing has significant distributional impacts, especially when markets financieron are imperfect. Unlike the previous literature, we analyze the effects of different tax reforms in the short term. The second chapter examines the political economy of the tax treatment of housing. It shows that the current privileged position of housing ownership in the United States (and in many other countries), is in line with the interests of the middle class that usually have most of their wealth in the form of their own home. The third chapter focuses on the behavior of prices in the real estate market. Using a dynamic general equilibrium model applied to the economy of the United States, discusses the importance of imperfections in the capital markets on the dynamics of housing prices. It shows that the volatility of the price of housing grows with the level of indebtedness of households.

Author: BARRENA FIGUEROA M. RAMONA.
Year: 2004.
University: NAVARRA [www.unav.es].
Place of defense: FACULTAD CC.EE. Y EMPRESARIALES.
Place of preparation: FACULTAD CC.EE Y EMPRESARIALES..

Summary: The food consumption is undergoing an evolution in their habits, especially those aspects related to the production and processing methods, and growth of the importance of the influence of diet on health and concern for the food security of food. This trend is having a significant impact on the sector, with a change in the perception of food products. Traditionally, foods have been considered property of experience that have some features of belief, but with the latest crises in the sector, the importance of the characteristics of confidence has grown, increasing the demand for products that incorporate attributes of confidence. This change, among other reasons, has been motivated by the concern shown by consumers with the problems of safety of the foodstuffs. In recent years, these problems have been particularly relevant in the field of cattle due to the crisis of the Bovine Spongiform Encephalopathy in Europe in general and Spain in particular. As a result has been generated public distrust towards this type of product by consumers, which has resulted in a significant decrease in levels of consumption. In this situation of uncertainty, knowing the consumer behavior, is a key element to establish as these are the preferences and choose from among the various options in the market. The study of consumer preferences has been carried out under three approaches: the approach of the information economy, the approach Multiatribute yel approach of hierarchical models. With the approach of the information economy distinguishes between three types of features: search features, characteristics and features of experience of faith or trust. The search features are those identified to the consumer before the purchase could then assess the quality of the product. The features of experience are identified and assessed at the time of consumption and the nature of belief, which can not be identified and evaluated or at the time of purchase or after consumption, but it needs to believe in them (as a product is eco, etc..). This classification leads to the property in search of assets, experience and belief, as a kind of dominate or other characteristics. In the case of approach Multiatribute distinguish between attributes intrinsic and extrinsic attributes. The intrinsic attributes are inherently linked to the product and without them the product would no longer serious, referring to physical product (like the fat content, etc.). While extrinsic attributes related to the product, but remain outside it (as the price of the product). However, many of the attributes of the product is not capable of being perceived by consumers either because they are unaware or because there is no access to that information, yes why we use the intrinsic signals (such as meat color ) and extrinsic. This approach is the most classic Multiatribute and models have been used to analyze the most trials quality by consumers. The approach of hierarchical models states that define a product on the basis of their physical characteristics is a very limited approach, and therefore Haley in 1968 expanded the concept of product considering the benefits that symbolizes these attributes for consumers. Subsequently, Vincon et al. In 1977 inter alia, further developed the concept, going to consider personal values also wanted in the choice and use of the product. Therefore, and 8 ste enfo 7c3 that implies more abstract descriptors from product attributes. From all these considerations derived from the development known as "means-end chain" or chain medio-fin. The chain medio-fin is a cognitive structure that relates knowledge of the products by consumers with their personal knowledge about the consequences or benefits sought and derivative securities desu use, ie establishes the relationship between product attributes, consequences arising from their use and values Qersonalesfinales wanted. In this context, the primary objective of this thesis has been to know the relevance of the characteristics of belief in a product with high perceived risk (of beef), in particular food security and confidence towards the perceived system production. Based on this overall objective emerge as specific objectives, to try to know what the signs or indicators used by consumers to identify the attributes of confidence, in particular search or extrinsic signals are being used in the perception of food safety; contrast if the utility and the use of extrinsic signals varies depending on the perceived risk and to analyze what the implications and final values wanted in the consumption of beef and yes these vary depending on the degree of involvement with the product. To achieve this objective, empirical applications have been proposed to address the above three approaches.

Author: GONZÁLEZ CORREA CARLOS.
Year: 2004.
University: LAS PALMAS DE GRAN CANARIA [www.ulpgc.es].
Place of defense: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.
Place of preparation: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.

Summary: The Index of Consumer Affairs (CPI) are now one of the most important variables instrumental in the establishment of the objectives of economic policy. That is why every time he gives more importance to their way of development, defining its scope as both formulas that allow summarize the changes in consumer prices. In this process, the stage devoted to the preparation of elementary indices has become important to the extent that not only determines the biases that may arise in the complex indexes that serve as a basis but because they are the ones who specifically express behavior of consumers. This paper shows that the formulas are generally used for the development of these indices are not consistent with the Consumer Theories, as obtained under assumptions inconsistent with it. Accordingly, the paper presents a new formula for obtaining the elementary indices that not only has a simple calculation, but expresses changes in consumption engaged consumers to price changes in a manner consistent the Theory of Consumer Protection. This formula is defined as the average of harmonic ratios price weighted inversely by the price at the instant reference index, which averages ratio of the inverse of prices observed in the foundation and the current moment.

Author: SAUCEDO SOTO JUANA MARIA.
Year: 2005.
University: POLITÉCNICA DE CATALUÑA [www.upc.edu].
Place of defense: SEMINARI 1 (SALA 7.23), PLANTA 7, ETSEIB.
Place of preparation: ETSEIB, EDIFICI H Campus SUD.

Summary: The purpose of this research is to conduct a comparative study of university students and identify similarities and differences between traditional and consumer-line consumers. My aim is to identify whether there is correlation between the groups and the independent variables collected on five factors; experience on the Internet, the positive attitude towards the procurement system, socio-demographic variables, the behavior of buying and the perception of riesgo.La methodology: 1,621 surveys in person and by e-mail, at the Universities: UB, UAB and UPC in Barcelona. The sample was divided into two groups: those who have purchased any time on the Internet called consumer line and never have done, traditional consumers. A Cluster Analysis was conducted. CONCLUSIONS: H1: Experience on the Internet was positively associated with the likelihood that the university will become consumers via the Internet. It was shown that longer use increases the possibility of their becoming buyers line, as affirmed Lohse, Bellman and Johnson (2000). It is concluded that as the university increased the frequency of Internet use, their confidence grows and also the perception of risk decreases, and that the assimilation of knowledge and ability to navigate, increases the likelihood of consumers consider online. H2: The positive attitude promotes the possibility that the university will become consumers online. The university show a positive attitude towards online purchases, as Kwak say, Fox and Zinkhan (2002). Another factor that confirms the positive image is intended to repeat purchases over a period not to exceed one year, particularly the consumer group line. H3: The socio-demographic variables were positively associated with the likelihood that the university made purchases online. The buyer online university has this profile: mostly men aged between 18 and 35 years, household size of 2 to 4 people, the level of postgraduate studies with an average income of two thousand euros a month, higher than the grade average mastery of English and his lifestyle is identified with winners and adapted. It gets correlated with the variables: gender, age, household size, education level, digital platform, English, university and the lifestyle. The Internet user is younger, with more education and higher disposable income than average. But the trend is that comes close to the population average. (Lohse, Bellan and Johnson, 2000). H4: The behavior of consumers' purchasing online is a good thing. The university online consumers have bought tickets, books and music and the reasons are convenience, speed and price. H5: The perception of risk of purchasing on the Internet is related to the likelihood that the university make a purchase online, as they say Hammond and Bain (2000). The analysis was done to the group of consumers traditional dominated the reasons for not buying on the basis of distrust in the payment system, fearing provide personal data, lack of information, and distrust in the presentation of the product. The Internet represents a multiplier as powerful as unknown. The network is escalating rapidly as prescriber influential posts in taking important decisions. Some changes are occurring in this area and allow greater individual's incursion into the world of the Internet, thus altering aspects of consumer behavior, For these reasons, the profile of the buyer online university is dependent on knowledge, skill and experience it has regard to the No 8 uevas you 2f7 cnologías, as a facilitator in order to accept and assume the challenges of this knowledge is derived.

Author: GONZALEZ GASCON ELENA.
Year: 2005.
University: MIGUEL HERNÁNDEZ DE ELCHE [www.umh.es].
Place of defense: F.DE CIENCIAS SOCIALES Y JURIDICAS.
Place of preparation: FACULTAD DE CIENCIAS SOCIALES Y JURIDICAS DE ELCHE.

Summary: In short, this thesis elaborates the influence exerted by the family socializing agent on young consumers, and the relationships have been established between this and other agents. This research is divided into seven chapters and four appendices. In Chapter 1 (aspects of the non-relational family as a socializing agent) addresses the variables that have been considered as independent. To understand the role socializing and influenciador the family on adolescents are dealt five basic issues. First treating the family and its main functions. Secondly, the family structure, in response to both the composition and the type of relationships that occur among its members. Thirdly discusses key issues related to the interaction between parents and children. Fourthly (to understand that the process of socialization is essentially a learning process) are developing related issues styles and learning strategies. Fifth and finally we consider the set of variables or structural background of a teenager. In Chapter 2, (relational aspects of the family as a socializing agent) deals with the analysis of the relationships that occur between family and the rest of socializadores agents. For each socializing agent (Friends School, Religion, Institutions and Mass-Media -Televisión-) describes the main influences they exert on the young, then deepen in the mediating role that the family has on these influences. Then, Chapter 3 (Resultados-consecuencias of the socialization process in consumption) shows resultados-consecuencias of the socialization process in the area of consumption (variable output of this process). This chapter is divided into two parts: the first discusses these results, specifying the dependent variables of the study. The second part shows the model to be contrasted, including the set of assumptions. In Chapter 4 (Strategy methodology adopted) presents the methodology for the collection and analysis of information. It begins by addressing the methodological problems associated with the investigation youth, explained the decisions taken with regard to such information gathering. Secondly describes the strategy developed sample, in order to continue with a description of the scales used. It concludes with a description of the strategy used for data analysis. Chapter 5 (Empirical analysis: findings and discussion) begins with the presentation of descriptive and exploratory analysis of scales and indicators used, in order to provide a basic description that enables their behavior. To continue presents the contrasts of assumptions while we discuss and interpret the findings. In Chapter 6 presents the conclusions, recommendations and future lines of inquiry arising from this investigation. Finally, Chapter 7 (bibliography) contains bibliographic references and presents four annexes containing detailed information and tables on the sample, questionnaires employees, codes of scales and indicators used some tables and detailed results.