MANAGEMENT AND BUSINESS ADMINISTRATION (2)

Author: VILLARRUBIA MAUSO PABLO.
Year: 2004.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The autoR this work, Paul Villarubia Mauso, (Sao Paulo, Brazil, 1962), based on empirical knowledge, traveling since 1988 for Latin America, Europe and Latin America, Europe and Africa and in contact with many archaeologists, periódistas and researchers from different nationalities, chose the theme "The archaeological journalism in Spain and Enterprise Information" as the subject of his doctoral thesis. After interviewing archaeologists from around the world, visiting sites of small, medium and large size and museums on three continents, felt the need to better understand the information landscape Spanish (the press) connected with the spread of the arqueología.La no studies on this important sector information-a branch of science journalism-and the gaps in their environment, we turned to this investigation in order to be useful to professionals, at some time in their lives, were involved in disclosure of the past of mankind. It is believed that the industry moves archaeological Spanish million and the thesis tries to find out whether this importance económico-cultural is whether or not proportionally reflected in the media analyzed. Some aspects covered by the thesis: * Demonstrating the existence of archaeological journalism in Spain as a genre of journalism or subgenre of science as well as some of its defining characteristics and problems. * Main features of Enterprise Information whose Spanish magazines published articles on archeology. * Classification and quantification of archaeological items that appear in magazines tested between January 2001 and June 2004. * Verification on the existence of an important public purpose that binds to the srevistas disclosure generally in search of archaeological information.

Author: GARCÍA ABAD JOSÉ LITO.
Year: 2004.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The thesis proposes a method of research for the financial sector, in particular for savings, which will enable us to determine whether there is any correlation between communication and the evolution of business. To that end, and based on indicators of communication are proposed indicators of business development, motivation and human capital so that, from a portal for internal communication addressed to all employees of a company such as a savings bank, intensive new communications technologies and information can be determined, based on results of sample units or experimental and referral units (which would remain constant indicators initial communication), whether or not there is such a relationship. The thesis concludes with the proposition of a model of business communication, from the classic models of communication, which are related indicators of the various actors involved in the process of business communication.

Author: ARIMANY SERRAT NURIA.
Year: 2004.
University: BARCELONA [www.ub.es].
Place of defense: FACULTAD DE CIENCIES ECONÓMIQUES Y EMPRESARIALS.
Place of preparation: FACULTAT DE CIENCIES ECONOMIQUE Y EMPRESARIALES UNIVERSITAT DE BARCELONA.

Author: CRUZ SANDOVAL JUDITH.
Year: 2004.
University: AUTÓNOMA DE BARCELONA [www.uab.es].
Place of defense: FACULTAD DE CIENCIAS DE LA COMUNICACIÓN.
Place of preparation: ESCUELA DE POSTGRADO.

Summary: Three crises: Baxter, the Prestige and the market Hidalgo serve to explore the theory Approach Simbólica which proposes the creation of family crisis can be resolved through communication strategies specific. It also develops a model of crisis management and communication that integrates processes Potential Conflict Management, Risk Management and Corporate Social Responsibility for creating a crisis communications plan that can anticipate and counter the crises that the organization can be more prone.

Author: LLADO MARTIN EDUARDO.
Year: 2004.
University: BARCELONA [www.ub.es].
Place of defense: FACULTAD CIENCIAS ECONÓMICAS Y EMPRESARIALES.
Place of preparation: FACULTAD ECONOMIA Y EMPRESARIALES DE BARCELONA.

Summary: The central theme of the thesis focuses on organizational development. Meaning not experiencing particular, is a process of accompaniment and familitación for tranformación and managing organizational change. The thesis consists of: Introduction, micro conceptual design and research methodology, analysis results -- and bilografia. The Enter dumi introduced sujétivos and scope of work, the case develops in conceptual accepted: organizations with complex systems, change management and organizations inthe development orgazanoal in the process for managing change. The same methodology and of the intervention ekore field work done, metadología nelpa, shows an analysis of cabbage and paul of esporta. The results decide the tablcin and valuation on the limits of empirical work undertaken and input from experts. The findings veraltan two more results of the thesis as well as limitations and a more research. Finally -- mandated use on the theme and coleteres.

Author: LÓPEZ HERNÁNDEZ M. LUISA.
Year: 2004.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.
Place of preparation: CIENCIAS ECONÓMICAS T EMPRESARIALES.

Summary: A decrease in the profits of the leading manufacturers and retailers of consumer goods produced by changes in the market in recent years, generated the creation of a model of corporate governance called Efficient Consumer Response (ECR), which considers tranches A first tranche which corresponds with the offer because it is from production to the point of sale which includes Continuous Replenishment Efficient products and a second tranche that corresponds with the demand because it is from the point of sale to customers' purchasing that includes the Management Categories. This work aims to demonstrate that the current model of Management Categories proposed by ECR Europe in the year 1998, should be taken up jointly by manufacturers and retailers that sell their products (traditional relation) to better compete on and steadily. For logralo, in this paper, is an empirical investigation in Spain to manufacturers of sectors drogueria-limpieza and perfumería-higiene, retailers who belong to the large retail and general service providers Management Categories with an emphasis on information technology they use to make Gestion by Categories, and culminating with an application of the primary software tool or Decision Support System (DSS) of space that helps determine how to make these decisions. The research was carried out through interviews with experts and surveys, questionnaires were developed and structured to direct data collection and finally, to analyze them and turn them into information, statistical methods were used univariados and bivariate using SPSS version 12 .

Author: CANTONNET JORDI M. LUISA.
Year: 2004.
University: PAÍS VASCO [www.ehu.es].
Place of defense: ESCUELA TÉCNICA SUPERIOR DE INGENIERIA DE BILBAO.
Place of preparation: ESCUELA TÉCNICA SUPERIOR DE INGENIERÍA DE BILBAO.

Summary: The main aim of the thesis was the development of a distributed system for the prevention of occupational hazards of general application and validation of thumb in the construction industry. As specific goals aimed at achieving the overall goal, the theory proposes that the genesis of prevention system is based not only on compliance with the existing legislation but mainly on the analysis of the accident and its causes, and in an extensive field work, which focuses on companies in the construction sector. Aware that many theoretical models and systems suffer from a lack of results to ensure its potential, the argument has been put as a priority the implementation of the proposed system in a company in the construction sector, in order to provide an analysis of their effectiveness.

Author: ÁLVAREZ PLAZA JOSÉ JAIME.
Year: 2004.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD CC.EE. Y EMPRESARIALES.
Place of preparation: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.

Summary: At present constanta an important difference between the accounting value and the market value of the empresas.La explanation for this discrepancy is found, according to some authors, the existence of a typology of assets denominated intangible, that enable the creation, maintenance and developing competitive advantages essential for the company. Among these intangible assets is the Enterprise Information System (EIS). This Doctoral Thesis defines and delimits the goodwill generated by the SAR based on the Information Technology and Communication (ICT) in addition to addressing the impact and value generation within the empresa.Para obtain the value of this asset is a regression analysis of investment in ICT on business performance for later get an estimate of the monetary value of estasw investments by comparing two scenarios on a company with and without such investment.

Author: GURRUCHAGA GURRUCHAGA ITZIAR.
Year: 2004.
University: PAÍS VASCO [www.ehu.es].
Place of defense: ESCUELA SUPERIOR DE INGENIERÍA DE BILBAO.

Summary: It is well known that despite all the changes reorganizativos produced in recent times, there is no doubt that the Basque company, remains largely, accusing some of the weaknesses that have led to the suffering with special intensity recent periods of economic crisis that occurred in the decades of 80 and 90. The Basque regions are caught in a process of structural change late, like the Basque Country, as a result of its insert mode and productive links. It is proposed that if the counties with Basque industrial and traditional activities with a profile of mature character, which have suffered economic crises recently, or are not prepared industrially for the new challenges of competitiveness requires that the new economic context. This analysis did not want to identify geographically CAPV, on the one hand because it has traditionally been studied and there are already various jobs, and also because the Basque regions presented significant differences between them, so that they could discuss together all assume mix units that are too heterogeneous thus possibly come to conclusions very little sound. It looks, therefore, a concrete experience. This refers to a region of strong industrial tradition, the region of Oarsoaldea, comprising the municipalities of Oiartzun, Lezo, Errenteria and Pasaia. This is a district with a profile of a productive and mature within a certain dynamism landscape surrounding paralysis and declining production. With this study we intend to answer questions that so far are underrepresented tratatadas and / or not well resolved.

Author: ANTEQUERA YEPES MONICA.
Year: 2004.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACION.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The woman journalist has been concerned at the University of forming and therefore are increasingly those from the classroom to go to redaciones and accessing so natural positions responsabilidad.Hasta some decades ago, a woman at the top of the chart of companies enformativas was práciticamente impensable.Pero gradually this absence is menor.La woman journalist has been aware of the value of its preparation of the need for their continued recycling. With this research intend to establish guidelines histórico-sociológico-culturales enabling us to rqalizr an exhaustive analysis of phenomena from the plane femeníno.Descubrir down that road the reasons that drive women to go into this kind of business, consider how the heads look at the strengths and weaknesses of its management, its capabilities and its evolution in the enterprise communication. Study therefore this reality acudendo the first examples of business management information for mujeres.Rescataremos from oblivion to those forerunners in the information and decision-making capacity at the helm of the first companies involved in communication now daily, weekly, weekly or monthly. In redaciones women had ceased to be present as a secondary element in the development of the información.Ya are not the administrative offices dirección.Hoy run businesses from ellos.Cada again the woman journalist has to positions of responsibility different levels in companies informative. After analyzed management positions that currently plays women journalists can perfilas that, according to data from June 2004, is currently exist in Spain 113 women directors of media, of which 17 run a newspaper, 88 magazine , 13 diregen radio and 5 a chain televisión.La image of journalism as a profession has changed since the woman carries this profession, scholars in the field highlights some reason to believe that the media are better since women have become part of this group by providing numerous personal values to the company information.

Author: ROMERO MARTÍNEZ ANA M..
Year: 2004.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FAC. DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.
Place of preparation: FAC. DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.

Summary: The privatization processes, in his dual role of transferring ownership and promotion of deregulation and competition, is one of the most important economic phenomena of recent decades. Most of the empirical studies comparing the efficiency before and after privatization and conclude that improvement. However, we found a significant constraint on studies: have not analyzed the strategic and organizational changes that will take place after the change of ownership. Studying these internal changes is key because the privatization generate externalities such as greater entrepreneurship (entrepreneurship), which may have been constrained by the public nature of the organization. Therefore, in this Doctoral Thesis trying to answer four questions: (1) Do you Companies after privatization is more efficient? (2) Do you Companies after privatization are more entrepreneurial? (3) Â What role played by the degree of competition in the change in entrepreneurship after privatization? (4) Do you change in the level of competition and entrepreneurship after privatization explain the improvement in efficiency? The empirical study conducted on a sample of 40 privatized companies in Spain from 1985 to 2001 compared with three years earlier, three years after privatization. The results show, first, that after privatization companies improve sales per employee while the economic and financial performance does not improve. On the other hand, that after privatization companies are more entrepreneurial in terms of product innovation, and organizational process, entry into new markets and businesses, and domestic and foreign strategic renewal processes. Lastly, as regards the effect of the level of competition, as measured by the hostility of the sector, the results are conflicting. While hostility competitive if force companies to be more entrepreneurial, market and technological hostility has no effect. The small sample size prevented us from contrasting empirically the effect of hostility in the industry and entrepreneurship of the company on efficiency.

Author: SAN GIL OTERO GONZALO.
Year: 2004.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The impact of the Internet on the Record Industry explains how the Internet and new media storage, distribution and broadcasting of digital content undoubtedly affect the Traditional Music Industry. The factors that are considered essential in this transformation of the music market are threefold: 1) The evolution of the Information Technology and Communications. 2) The change in consumption habits in the Cultural and Information Society. 3) The Transformation in the Framework Legarl and in the field under the Business technological and social change. Thus, this thesis examines all these changes and proposes ways to confrontation between legislation, industry, culture and society, through what they see as a viable solution. One way to facilitate the dissemination of Arts, Culture and Information as a path to peaceful coexistence and human progress.

Author: PADILLA BARRIOS FRANCISCO JOAQUIN.
Year: 2004.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The dissertation "The revenue atypical radio formula Spanish music" is a research paper that addresses the different types of funding unusual understood as such the purchase of advertising space inside chains rediodifusión Spanish whose programming is based on format fórmula.Para it, following a metolología systemic, has done an analysis of the different types of formula music formats that exist, their internal features, a look at the history of radio music formula in our country, its protagonists and its evolution, a historical overview of the most important national chains, and finally delving into the different types of fianaciación of these chains, many of them unique to this format (played by payment, transfer of music publishing contracts, event management, sales product). In addition there is an analysis of how it has affected the synergy of these group finance systems with particular emphasis in the case of Prisa Group, which brings together a number of radio formula most important of our country. The work ends indicating, according to the judgment of the author, what will be the development of predictable format in the near future.

Author: MARTINEZ NAVARRO M. GEMA.
Year: 2004.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD CIENCIAS ECONOMICAS Y EMPRESARIALES.
Place of preparation: FACULTAD CC EE Y EE (CAMPUS SOMOSAGUAS).

Summary: This paper is located on the overall theme of the study of business competitiveness of mercado.Dentro to this topic is reviewed competition from nonprofit organizations, focusing on analyzing as they use the variable business communication. Way, the investigation is limited the study of the impact of organizational and motivational variables on the effectiveness of business communication in the decision to buy an educational service. The theoretical framework developed involves a variety of perspectives, united by a vision of business communication as a source of advantage competitiva.Para This has validated a model based on the Theory of Action planned (TAP), which has enabled us to integrate the business strategies, varibles idiosyncratic of decisor, environmental pressures and economic trend with the expected results of such strategies. Therefore, this doctoral work has sought to identify and validate the main links between the actions of competitive firms and consumers' decisional variables that can alter or filter such acciones.Encontrando and confirming that the purchase decision is the student's both result of accciones business communication of the signing as a decisional internal dynamics, which can moderate these actions.

Author: VÁZQUEZ BUSTELO DANIEL.
Year: 2004.
University: OVIEDO [www.uniovi.es].
Place of defense: FACULTAD DE CC. ECONÓMICAS Y EMPRESARIALES.
Place of preparation: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.

Summary: In the last decade, the industrial environment has undergone substantial changes that have forced manufacturers to conduct a review of its properties competitive, triggering a transition process that has led them to abandon traditional production systems in favor of new organizational forms, new managerial practices and new strategies at all levels. In this sense, there has been a transformation in the so-called traditional production systems has led to surtimiento a new paradigm of agile production. This paper examines the new paradigm of flexibility and its impact on business competitiveness. Specifically, the objective of this thesis is to increase the Doctoral set of knowledge on the new model of agile manufacturing, clarifying and revising the theoretical concepts. It also seeks to contribute empirical evidence on the methods, systems, practices and tools that increase agility in the enterprise, exploring their relationship with business competitiveness. Bearing in mind the overall objective, this research paper is structured as follows. First, it conducts a thorough review of the literature on the model of agile manufacturing. The research analyzes the manufacturing strategy and assessment of the broader issues relating to production models adopted by the company. He then discusses the agile manufacturing as a new production model, starting with the concept and its origin and continuing with their comparison with other models of production which has been linked to the strategic and organizational literature. In this line, carried out a detailed analysis of the dimensions of agility and facilitators through the review of the various models developed by various authors. Based on this review presents a theoretical model itself on agile manufacturing-related turbulence environment, the practices of agile manufacturing, the strength in manufacturing and the outcome of negocio. Finally, empirical research conducted (which combines the methodology of the case study and survey postcard) obtains evidence on the methods, systems and tools that facilitate agile manufacturing in Spain and its effect on the outcome of the business as a measure of the degree competitive. To this end there are two stages with different objectives and methodologies but clearly complementary. On the one hand, using the methodology of the case study research achieves an initial approximation to the reality of agile manufacturing in Spain, which serves to further develop the theoretical model and derive proportions research. On the other hand, using the methodology of the postcard found, the investigation validates the proposed model and contrasts the assumptions set out in a sample of Spanish manufacturers. The data processing was done by the methodology of structural equations. Our results indicate that, motivated by the turbulence of the environment, the development of agile manufacturing generates a strength in manufacturing which derive competitive advantage for the company.

Author: HERRERO TORANZO JOSE LUIS.
Year: 2004.
University: OVIEDO [www.uniovi.es].
Place of defense: ESCULA SUPERIOR DE LA MARINA CIVIL.
Place of preparation: FACULTAD DE ECONOMÍA Y EMPRESAS.

Summary: In the introduction, describing the four reasons and the four goals of the research: the first reason, the food industry, is the most important engine of the regional economy, the second reason, a predominantly small and medium businesses, represent 76 per 100 in the sector, which compete with big business and the need to increase productivity in order to compete in a globalized economy, the third is that to be competitive believe it is necessary to make changes in the production, procurement and human resources and the fourth is based in that all studies have focused on large corporations and in the automotive sector. As to the objectives: first, to make a comprehensive industrial philosophy geared toward improving competitiveness, the second propose a production model that fits all activities of the agri-food sector, and the third, by proposed model know the reality sector and the fourth known the difference between reality and the proposed model to provide a tool for business organizations, chambers of commerce and the Board of Castile and Leon to promote philosophy that enables enterprises to be more competitive. The presentation of the work has been structured into four blocks, divided into nine chapters, in addition to a prior introduction. BLOCK I. CONCEPT, UNDERSTAND THE CHAPTERS 1 AND 2 Chapter 1 describes the production as an area of enterprise is defined production management and presents the characteristics of different production systems. In Chapter 2, reflected not only the origin and evolution of the lean production and on the other hand discusses the philosophy, foundations and the necessary elements for achieving a lean production. BLOCK II. FRAMEWORK SPECIFIC, UNDERSTAND THE CHAPTERS OF 3 TO 5 in Chapter 3, outlines the main features of the production process in lean production. Chapter 4 describes the need for a change in organizational culture. In Chapter 5 contains a study on the actual level of implementation of lean production in a factory cheeses of Castile and Leon. BLOCK III. ANALYSIS EMPÍRICO, UNDERSTAND THE CHAPTERS 6 TO 8 Chapter 6, this model by studying three areas: production process, suppliers and organization. Chapter 7, contains the methodology used to compile the database needed to conduct an investigation. In Chapter 8, presents the results of research based on the proposed model. Also, are the results of research on purchases and the results of the analysis to ascertain the management of RR.HH, in the agri-food sector of Castile and Leon. BLOCK IV. CONCLUSIONS, UNDERSTAND THE CHAPTER 9 In Chapter 9, is collect the general conclusions on the level of application of lean production of the new trends in the procurement and management of HR, and finally a final conclusion of food sector of Castile and Leon.

Author: BUITRAGO RAMIREZ GUSTAVO ADOLFO.
Year: 2004.
University: MÁLAGA [www.uma.es].
Place of defense: CIENCIAS ECONÓMICAS Y EMPRESARIALES.

Summary: This research was intended to compare the organizational structures of cooperatives Spanish and Venezuelan cooperatives, to propose a strategic model for the management of cooperatives in Venezuela. Focusing on the role d organization, as it involves the relationship that should exist between the functions, activities and levels of physical and human elements of a social agency, as cooperatives, all within its administrative structure. The theoretical framework is a significant revision in terms of theories, definitions, ideas and approaches on the organization of cooperatives, taking into account its legal framework in place, their social bodies, their typology and classes cooperatives, and for this we performed analysis cooperative Cooperatives Spain and Cooperatives of Venezuela. In terms of empirical been characterized the structure and functioning of cooperatives Venezuelan based on the role of organization, with a population of 810 cooperative associations of Guarico state, and a sample of 268 cooperatives legally registered. This research used two methodological approaches, a qualitative approach, based on the comparative analysis of the Spanish and Venezuelan cooperatives, and the empirical study, based on a non-experimental study design transectional cooperatives in the state of Guarico, which unifies the method of Grounded Theory. There were four scenarios and matching is done through the synthesis, review and classification of information relating to the analysis and bibliographic documentary, as well as the empirical aspects of the role of organizing cooperatives. The proposal of the Strategic Model for the Administration of Cooperative Associations of Venezuela (MEAC-V), presents a strategic vision for the cooperative management, organizational perspective of a complex and dynamic environment in which they operate, and based on analysis strategic recognize the strengths and weaknesses of the organization, and the opportunities and threats in the sector. KEYWORDS; Cooperativism, function Organization, Cooperative Management, Strategic Analysis.

Author: LÓPEZ SÁEZ PEDRO.
Year: 2004.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD CC.EE Y EMPRESARIALES.
Place of preparation: FAC. CC. ECONÓMICAS Y EMPRESARIALES.

Summary: The aim of the thesis is to identify dynamic organizational learning can take place in the company. The Vision of the Enterprise Knowledge Based on the direction and makes knowledge management an essential element in the success of organizations. Thus, the study of organizational learning, understood as a process of creation and transformation of knowledge in the company, directs the first step of this investigation. In it, from the various contributions of key literature in the field, designing a comprehensive theoretical model suitable for the study of the processes of knowledge creation and organizational learning: The model EO-SECI (Espistemological & Ontological SECI) . From this model, takes place in the contrast empirical high-tech companies of "Route 128" in Boston (USA). It analyzes the dynamics by which the organization can learn: the processes of organizational knowledge creation, capture knowledge of individuals and groups in the organization, and the capture of knowledge from abroad. The research findings can offer: A-Empirical evidence on the existence and contents of the dynamics of organizational learning, as well as their relative importance to companies in the sample. B-One package valid and reliable for the analysis of organizational learning. C-A guide for managers who wish to implement different ways of learning in their organizations, linking different dynamics observed with specific business practices. D-empirical support for partial Vision of the Enterprise Based on the knowledge.

Author: SANGUINO GALVÁN RAMÓN.
Year: 2004.
University: EXTREMADURA [www.unex.es].
Place of defense: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.
Place of preparation: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.

Summary: The argument starts from the premise of the lack of uniformly accepted models to analyze the relationship between the techniques of Knowledge Management and competitiveness of an organization. In recent years have seen various models that have some points in common and differ in their degree of complexity, adaptability and pragmatism. In this sense, the argument has focused on the analysis of denunciation among the three major pillars of the Knowledge Management (Organizational Learning, Knowledge Management and Intellectual Capital) and the Competitiveness of a territorial entity (including a city). It will proceed to the critique of the various existing models to provide a vision innovative and tailored to the distinctive characteristics of local authorities. Through a modeling based on the models Structural Equations (MEE) have analyzed the relationship between the pillars of Knowledge Management and the different components identified in the competitiveness of a city: economic, urbano-institucional, socio and strategically. After the theoretical part, a study Delphi counting on the participation of 23 national experts pair validation questionnaire. Subsequently, a case study in the Border Network of Cities of Knowledge "KOGNOPOLISÂ ©". The adaptation of the empirical thesis materializes in the study in all Spanish cities with populations greater than 20,000 inhabitants, having obtained a response rate of nearly 30%.

Author: VALOR MARTINEZ M. CARMEN.
Year: 2004.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The collaboration of the company with the community is not a practice nueva.Sin however, in recent years it has grown in number and in the way these practices are increasingly used by companies investing in comuhnidad guided by a dual purpose economic and social with a double motivación.ejercer their social responsibility (returning to the company a portion of its profits) and to facilitate the marketing of their products and services even to become a major strand of its posicionamiento.Esta thesis makes two contribucioes novel . Firstly, it presents a model policy planificavión, execution and control of the social action of the company that is complemented by an Information System for Social and the proposed regulatory framework for resolving the risks of alliances sociales.En Second , presents an explanatory model of consumer response to the solidarity campaigns of empresa.El proposed model aims to contribute to the formation of a theory on the influence of the behavior of solidarity marks in the purchase decision consumidor.Este model saves one the gaps in the literature, to study the influence conjunhtade a greater number of variables, from a multidisciplinary review of the literature as a key mediating variables in the formation of client relationships and trust compromiso.Además reviewing literature , it conducted a series of preliminary investigations (including group dynamics with consumers, entrevistasa in profundidaad with company managers and NGOs responsible for ASE-y a study DELPHI) to isolate the variables in such campaigns determine the commitment and confidence as proposed two dependent variables that lead to two scenarios. The preference for the mark of solidarity and word-of-mouth positivo.Las variables were estimated by ADDITIVE scales, which were subjected to analysis of reliability and validez.El model was estimated with a Model Equations Estrucrurales (SEM by its initials in Spanish) according to the development strategy of model, with a sample of college students.