MANAGEMENT AND BUSINESS ADMINISTRATION (6)

Author: CARMONA LAVADO ANTONIO.
Year: 2005.
University: SEVILLA [www.us.es].
Place of defense: FACULTAD CC. ECONÓMICAS Y EMPRESARIALES.
Place of preparation: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.

Summary: Some managers and authors believe that today's satisfaction is not enough to retain the customer, and proposing a paradigm shift in which companies must go beyond customer satisfaction and customer delight seek. This thesis has 2 goals: The first goal is to conduct a comprehensive review as comprehensive as possible date to 2005 on the literature of customer satisfaction. The second overall objective is to deepen in the conceptualization of the construct "customer delight" by setting their differences in the construct "customer satisfaction". The specific objectives that are trying to achieve with respect to this second objective are: 1-To identify aspects of the service associated with the delight of the customer. 2, - To explore the background to the delight of the customer. 3-To clarify the concept of customer delight. 4 - Consequences of customer delight in relation to the mere satisfaction. Empirical research is a qualitative and quantitative study in the context of service restaurants. It uses a combination of the art of critical incident and the incident sequential technique to obtain a description of 3 types of experience; charming, satisfactory and unsatisfactory. In these experiments measured a number of variables background and consequences mainly through a series of scales that are developed and validated for this study. With regard to data analysis, using the exploratory and confirmatory factor analysis to assess the scale of measurement, analysis content to the open questions that describe the experiences, the logistic regression analysis to study the influence of the above test, cluster analysis to describe a type of delights, as well as evidence parametric and non - parametric statistics in different parts of the thesis. The results obtained in this investigation clarifies some of the issues still unresolved Jan sta emergent stream investigaicón, generally supported findings of other studies, and to integrate apparently contradictory results of previous work.

Author: PERDOMO ORTIZ JESUS HERNAN.
Year: 2005.
University: SALAMANCA [www.usal.es].
Place of defense: FACULTAD DE ECONOMIA Y EMPRESA.
Place of preparation: FACULTAD ECONOMIA Y EMPRESA.

Author: SANCHEZ BUENO Ma. JOSE.
Year: 2005.
University: SALAMANCA [www.usal.es].
Place of defense: FACULTAD DE ECONOMIA Y EMPRESA.
Place of preparation: FACULTAD DE ECONOMIA Y EMPRESA.

Summary: In this PhD thesis is a study of the organizational and strategic changes that have taken place in Spanish. Specifically, the general objectives of research intended to achieve are as follows. The first is to provide an overview of the developments that have experienced in the corporate strategy and the organizational structure the largest business groups in Spain during the interval 1993-2003. The second objective is to incorporate the latest input on new categories estratégicas- diversification strategy based on knowledge and new forms of organization form of international network. Once known the evolution of the corporate strategy and the organizational structure separately, the third objective is to determine whether it can be concluded is a relationship between two variables, and if such a relationship influences business performance. The conceptual framework that has served as the basis for achieving the first two goals set has been the research program at Harvard and the more recent literature on new strategies and structures, while the third question to address research approach has been used for consistency . The results show that Spain remains the same pattern of growth that saw decades ago in Europe (diversification and divisionalización), but with a lesser magnitude. It has also offered new evidence of strategic and organizational level, which indicates that the original model of corporate growth remains in force, but it has adapted to the changes brought about by the passage of time. Moreover, it confirms a link between diversification and divisionalización, as well as the consistency between these two variables is important to achieve good results.

Author: PEREIRA OTERO BEGOÑA.
Year: 2005.
University: VIGO [www.uvigo.es].
Place of defense: FACULTAD DE CC.EE EMPRESARIALES.
Place of preparation: FACULTAD DE CC.EE. EMPRESARIALES.

Summary: This work investigaicón elaborates on the differences between family and non-family businesses, through the analysis of the strategic elements of the process as well as the influence they exert such elements among themselves. Previously, elaborates on some of the features that distinguish both companies relatives of the non-family, and family organizations directed and controlled by different generations. This study aims to mitigate the most significant obstacle that investigaicón in this area has: the very definition of family business. The goal flowing from the proposed model are: First Objective: To analyze whether the family and non-family businesses are different. Second Objective: To examine whether firms with different generations in front of them are different. Third Objective: To analyze whether the components of the strategic influence in a different way in family businesses and non-relatives. The results obtained confirm that there are differences between the various types of organizations considered, in certain general characteristics, as in the elements of the strategic process. Likewise, it was discovered differences in the influence that elements of the strategic exercise among themselves, between family and non-family businesses.

Author: GIL RABADAN JUAN.
Year: 2005.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.
Place of preparation: FACULTAD DE CIENICAS ECONÓMICAS Y EMPRESARIALES.

Summary: The purpose of the Doctoral Thesis is to identify the strengths and sources of value that actually introduce the Electronic Markets. It looks, from the existing economic theory, as reduce costs associated with the transactions, breaking down and analyzed their savings rates and more relevant to each component is also intended to find out if there are changes in prices, efficiency, or if extending or not the market due to network externalities. The work seeks to portray the situation of Electronic Markets, inciciándose with an overview of the main theoretical studies made in this line of inquiry to then framing the empirical study drawing shows the construction sector in Spain to discuss the possible reduction transaction costs of using Electronic Markets. Select a sample of Spanish companies in the sector construcicón and appreciates the reduction of the various components of transaction costs that companies receive when using the Electronic Markets in their sales operations. This research work is divided into seven chapters plus references. The first chapter provides the definition and types of Electronic Markets mentioned in the literature, the main advantages, as well as its history and evolution. The second chapter contains, in its first part, the theoretical concepts and basic economic theories that have been used by various authors to explain and explore its operation. The following sections dead a summary of the major work done on Electronic Markets grouped and sorted, according to the structure of the model Kauffman and Walden (2001), in five areas: technology, products, processes, markets and macroeconomics. The third chapter presents the generic model in which research has been based research and analysis designed specific model. It describes the variables, independent and dependent contrast to the assumptions and expectations on the basis of results of genetic studies more akin re visas. The fourth chapter elaborates on the model selected. The variables drawn from the major studies and the various forms of measurement used in these, serve as a key reference for determining how to measure variables in the empirical phase of this study. The fifth chapter, develops the design of the investigaicón essentially focused on the selection of the sample, in Electronic Markets sector of the construcicón in Spain and in the study of their behavior. In the sixth chapter, we analyze the results of data analysis: on the one hand, the reliability and validity of the model on the other, different values and its analogy with the prediciones theoretical previous studies, as well as contrast and validation of assumptions. The seventh chapter presents the conclusions, the implications of the results obtained in the academic and business limitations of the study and, finally, the lines of future research identified. Lastly, relate bibliographic references used in the thesis. The appendices included in the forms and questionnaires used to collect information, tables and statistics of regressions and a glossary of technical terms.

Author: LARENA ITURBE IÑAKI.
Year: 2005.
University: PAÍS VASCO [www.ehu.es].
Place of defense: E.T.S. DE INGENIERÍA DE BILBAO.
Place of preparation: INGENIEROS BILBAO.

Summary: In this thesis discusses thoroughly technological alternatives available to industry organizations to optimize resource information. Additionally examines in detail the degree of implementation of ICT discussed in the various industrial organizations characterized for their size, industry, and export activity because of its geographic location. Finally, he examines the degree of impact of the technologies studied in various aspects of management associated with the key functions in industrial enterprises. The studies that have been carried out have led to the removal of some key findings that identify success in the better use of technological resource available to industry organizations. However, because the issues are highly valued quality, and hence very subjective, it has sought to contrast with the findings obtained by a method to separate but equally valorativo previous panel of experts.

Author: ARROYO BARRIGÒETE JOSE LUIS.
Year: 2005.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.
Place of preparation: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.

Summary: The main purpose of the Doctoral Thesis is to develop a model of competition between technological standards subject to network effects, based on the Theory of Dynamic Systems. The spotlight focuses on the so-called "network effects" that can be defined as the increase in utility obtains a user consumption of a product as it increases the number of users who consume this product. These effects are one of the most important characteristics of electronic markets, so their study is of great interest both from the standpoint of the investigation, as for professional practice. In order to develop a model of competition in markets for networks, the thesis has been structured as follows: * The first part is characterized the nature of the network effects, developing a literature review. * The second part discusses the fundamentals of Dynamic Systems Theory, as it is the mathematical tool used for the subsequent modernization. * In the third parete analyzed numerous models of diffusion of technologies compatible with the characteristics of networking products. * In the quarter reviewed various models of competition and cooperation based on the theory of dynamic systems, continuous recital models and two more dimensions that in many cases are merely a generalization of diffusion models. * In the last part is proposed and experimentally validated a model of competition between technological standards subject to network effects. Validation of the model has required the use of numerical methods, which have been programmed into "R" algorithms necessary.

Author: ORTÍZ DE URBINA CRIADO MARTA.
Year: 2005.
University: REY JUAN CARLOS [www.urjc.es].
Place of defense: FACULTAD DE CIENCIAS JURÍDICAS Y SOCIALES.
Place of preparation: FACULTAD DE CIENCIAS JURÍDICAS Y SOCIALES.

Summary: The aim of our study is to analyze the factors influencing the choice of method of business growth, internal growth, mergers, acquisitions and cooperation agreements. Based on the Theory of Resources and the transaction costs of proposing a specific model of analysis which studies the influence of a number of factors, in particular intangible assets, previous experience, the degree of similarity and complementarity, and the direction of growth, expansion and diversification, the decision on the method of growth. By contrast scenario has selected a sample of 1604 operations posted growth between 2000 and 2004, remains the statistical technique used binary logistic regression. The results allow us to conclude that companies will prefer a particular method of growth depending on the availability and the need for resources and capabilities as well as corporate strategy chosen by the company.

Author: AMPUDIA FERNÁNDEZ JORGE.
Year: 2005.
University: REY JUAN CARLOS [www.urjc.es].
Place of defense: FACULTAD DE CIENCIAS JURÍDICAS Y SOCIALES.
Place of preparation: FACULTAD DE CIENCIAS JURÍDICAS Y SOCIALES.

Summary: The business growth, despite being one of the most studied from different fields of economic science, is not currently a General Theory on growth of the company, or a conceptual definition generally accepted, presenting multiple approaches and views on their size, measuring parameters and determinants. These circumstances justify the need for new empirical evidence that contribute to greater understanding of the factors behind the high growth companies, given the large impact that the entrepreneurial dynamism that characterizes them, is in business growth and economic growth in the area where are located, and thus on wealth and welfare of society as a whole. Also, the added value generated by this research will make a narrative reflection on the fundamentals of high growth in the Galician companies Spanish and North Portugal at the beginning of the twenty-first century.

Author: PASCUAL RUANO JOSE ANTONIO.
Year: 2006.
University: VALLADOLID [www.uva.es].
Place of defense: E.T.S.INGENIEROS INDUSTRIALES.
Place of preparation: ESCUELA TÉCNICA SUPERIOR DE INGENIEROS INDUSTRIALES.

Summary: The aim in our research is to explain the behavior of financial markets, and the links between this aggregated macro-behavior and the micro-behavior of investors. Mainstream finance is grounded on strong hypothesis about the rationality of investors, and market efficiency, so investors are able to form rational expectations about the future value of the relevant variables by means of analyzing the available information. However, real markets exhibit some 'stylized facts', which are difficult to explain under this orthodox framework. Among others, excess volatility, non-normality of returns, excess kurtosis, volatility clusters, unit roots, etc. We suggest that agent based social simulation can help us to explain why these anomalies take place. In particular, we introduce different kind of investors, with different proportions and different trading rules, and we explore the statistical features of the historical series of prices, returns, etc. that emerge in our artificial stock market. We compare theses features with the statistical properties of IBEX-35, the main index of the S 8 panish s 9fd tock market. First, we build a model grounded on the artificial stock market by LeBaron et al. (1999), (SFASM), as this model has become a reference in agent based finance. One stock is traded in the market, and it is possible to lend or borrow at the risk free interest rate. Price emerges as a consequence of the bids and offers of shares. In a first stage, the model is populated with agents who behave in a similar way than the 'fundamental investors', in the sense that they process all the available information and form expectations about future prices and dividends. They decide to buy/sell depending on the disagreement of the expectations with real prices. We have validated this model with LeBaron´s, and we have checked that our model produces series with the same statistical features: levels of standard deviation, kurtosis, trading volumes, prices; cross-correlation between squared returns and volume for different lags, etc⦠But then, we have analysed the features of the Spanish stock index IBEX-35 and we have realised that the previous model do not explain some of the statistical properties of the Spanish stock market. We want to fill the gap between these facts in IBEX-35 and the 'ideal market' that emerges from the simple model above. In order to understand the financial underlying concepts, we have broken down the problem into a coupe of steps: first, we introduce psychological investors whose risk aversion changes over time following some of the Kanheman and Tversky ideas; then, we explore the role of technical trading. The main result of our research is that heterogeneity and bounded rationality allow us to get a better understanding of the real behaviour of financial markets. Moreover, psychological investors are more related with volatility clusters whereas technical trading has more to do with the volatility and stationarity of the series of prices.

Author: JOVELL TURRO LLUIS.
Year: 2006.
University: RAMÓN LLULL [www.url.edu].
Place of defense: FACULTAD DE ECONOMIA IQS.
Place of preparation: FACULTAD DE ECONOMIA IQS.

Summary: The scope of work under this thesis focuses on the analysis of the outcome exporter of small and medium enterprises-in particular-an area from a business perspective and trying to integrate a model showing the main points highlighted by the literature as factors competitiveness. Initially there was a review of different theories about corporate globalization, as well as the methodological proposals and conclusions of the most important empirical studies that have been published in recent years. In this sense, this has been the foundation for the further development of a theoretical framework which would take into account the main factors affecting these tasks. The theoretical scheme to be introduced, the export performance relates to the main factors identified. It then makes assumptions based on these factors and questions suggesting the investigation. Immediately shows the scope of the study and the criteria for selection of firms and the resulting sample of the fieldwork. The sample used was composed of 164 enterprises (drawn from a population of 640). Finally, it was explained, in summary, the methods and techniques of analysis of the data used in this research. In the first part of the empirical study is a descriptive analysis of the information being proposed investigate how the exporting company. Then in a second, equally empirical, is a comparative analysis between those companies with greater success exporter (with an intensity above average export), and those other companies with smaller external results. Finally, in the third part, presents an analysis on which of the variables used previously produced a positive effect on the intensity of exporting companies. In this regard, it is used as the principal tool for the study of statistical information linear regression analysis -complementado with the analysis factorial- to see what effect do the above variables on the export intensity.

Author: AGUIRRE ARAMBURU MIREN AMAIA.
Year: 2006.
University: MONDRAGÓN UNIBERTSITATEA [www.mondragon.edu].
Place of defense: FACULTAD DE CIENCIAS EMPRESARIALES-OÑATI.
Place of preparation: FACULTAD DE CIENCIAS EMPRESARIALES.

Summary: Cooperative organizations live in a complex environment, pluralistic, heterogeneous compared to the simplicity of the social structures in the past. The theories of organization and management that guide the esfuerzoas of a dynamic management prevailing at present have become true restrictores to deal with the current uncertain context, because the operation of the vast majority of these theories has its roots in the approach the mechanistic world, society and life. However, a renewed vision of the scientific theories and experiences Sciences of the Complejidad- has begun in recent decades to break, as opposed to the classical interpretation (or Newtonian mechanistic). These new sciences represent a new conceptualization of reality. Undoubtedly, with concepts that transform the way of thinking organizations and forms management, and the implications and opportunities arising from its application to the international arena, we will open the path for the development of new approaches to the design and management the organizations. Thus, we will describe the organizational aspects or conditions required to address the management of organizations based on the conceptual framework provided by the Science of Complexity, and will be compared with the philosophy that is based on the cooperative movement. Therefore, the central aim of this thesis is to study the parallels between the characteristics of cooperative thinking and new concepts underlying management practices and organization raised from Thought Complex. In order to compare both the theoretical approaches as to deepen their explanations, he examines the case of a cooperative Mondragon Cooperative Corporation, using the methodology of the case method.

Author: RETEGUI ALBISUA JAVIER.
Year: 2006.
University: POLITÉCNICA DE CATALUÑA [www.upc.edu].
Place of defense: SEMINARI 1 PLANTA 6.ETSEIB.
Place of preparation: Edifici C5 DESPATX: 003, PLANTA 0 ND.

Summary: The interest of this study comes from the special conditions for the promotion of innovation that are present in the Mondragón Corporación Cooperativa (MCC). This corporation brings together a series of strategic, structural and operational conditions which seem to configure a climate especially favourable to technological innovation. In 2002, the MCC consisted of a financial division, a distribution division and an industrial group which was, in turn, divided into 7 divisions in different industrial sectors. The MCCâs industrial group which is made up of 132 companies, most of them co-operatives, posted a turnover of â¬4,792 million euros in 2004 and had a workforce of 33,640 people. As we established in the introduction to this thesis, the special conditions of the MCCâs industrial group which make it a favourable environment for innovation are as follows: - Innovation is one of its corporate values. - The corporationâs organisational structure is based on sectorial groupings which have been entrusted with, amongst others, the function of exchanging technological information and of organising and managing research and development activities. - The MCCâs co-operatives undertake to provide an Interco-operative Education and Promotion Fund, which is earmarked for Research and Development, aimed at raising the technological level of the co-operatives. - There is a business policy that includes the objectives of innovation, taking advantage of the impact of the University of Mondragón, developing new products and services and incorporating technology transformations. - Innovation has been established as one of its general policies. - A management model has been established that includes innovation as one of its main agents. - The existence of technology centres and company R&D units. - The existence of the Garaia Innovation Park. In this thesis, we have confirmed that the companies in the MCCâs industrial group are indeed more innovative than the rest of the companies around them and that they earmark a larger amount of resources for activities aimed at technological innovation in products and processes. To find out the reasons why the MCCâs industrial group is more innovative than the other companies around it, first of all we drew up a list of the innovating characteristics of the MCCâs companies. Then, we carried out a factorial analysis of the variables obtained in interviews with chief executives which enabled us to detect correlations between different variables and, therefore, possible relations of causality. Subsequently, we made a comparative analysis with other populations both in terms of the results of innovation and the factors, and to end, we sought the opinion of the chief executives in the MCCâs industrial group about the importance of the elements that make the corporation stand out as far as promoting innovation is concerned.

Author: BARO SOLANS XAVIER.
Year: 2006.
University: POLITÉCNICA DE CATALUÑA [www.upc.edu].
Place of defense: C-1-002.
Place of preparation: EDIFICI B1 Campus NORD.

Author: MARTINS RODRIGUEZ BLANCA.
Year: 2006.
University: POLITÉCNICA DE CATALUÑA [www.upc.edu].
Place of defense: SEMI. DEPT. D'ORGANITZACIÓ D'EMPRESES.
Place of preparation: ETSEIB, EDIFICI H Campus SUD.

Summary: The collapse of values in technology, among the many alarms that shot, put the focus on startups and, in particular, as venture capital firms made their investment decisions. Initial evaluations in this regard made clear many of the weaknesses of this process (lack of systematization, and little rigorous search and analysis of information, etc..). While awaiting new methods and tools valuation representing a significant improvement in the estimates of the likely success of startups. The Model Assessment Startups (Startupsâs General Valuation Model-SGVM), through its two basic instruments, sub-modelo Model of the Business Startup (Startupâs Business Model Benchmark-SBMB) and sub-modelo Management Team ( Top Management Team Scoreboard-TMTS), is an attempt to move towards a functional response in this area, attacking the problem of valuation source of value creation for the startup: the model or formula business and the powers of team founder. Moreover, even though one of the major contributions of the business of venture capital to the success of the startup is its professional expertise and support to the strategic decisions, SGVMâsiempre that is used so sistemáticaâse looms as a powerful tool management, in terms of helping to limit and manage the operational and financial risk associated with the new venture. The SBMB aims to answer questions such as: Do you how far the configuration of business model, and especially the essential skills involved, relate to the strategic objectives set? Â Is it the appropriate configuration to promote profitable growth of the startup? Put another way, aims to assess the superiority of external and internal consistency of the strategy contained in the business model. The TMTS, for its part, is the tool that aims to provide decision-making investment information necessary to determine whether the founding team has the characteristics and the level of attributes (skills, values and attitudes, etc.). Necessary to implement a successful formula business (already âprobóâ be effective), so that the investor remains within its border ârentabilidad x riesgoâ. Indeed, the breakthrough of TMTS compared with existing models and work is to incorporate the measurement of factors of personality TMT to the classic estimates of the skills of its members (given by demographic variables) for predicting the performance of the startup . In developing this construct Uganda adopted the methodology of science and design for a multi-disciplinary theoretical framework. While the very nature of the startup (a bundle of intangibles) pautó from the start what would be the main theoretical approach (intellectual capital), it was understood that a framework that merged various disciplines and schools of thought (resource-view, activity view, capital, entrepreneurship, psychology, etc.). would have better chances of successfully predict its success. The very complexity of the environment requires a holistic approach in dealing with this issue. The ultimate goal of SGVM is to help improve the ability of risk management and investment agents, in this way, resource allocation in the economy.

Author: Kyvik Oyvin.
Year: 2006.
University: RAMÓN LLULL [www.url.edu].
Place of defense: ESADE.
Place of preparation: ESADE.

Summary: INTERNATIONALIZATION OF THE SMALL BUSINESS: A PERSPECTIVE COGNITIVA An empirical assessment of the relationship between the global vision of the makers and the behavior of small Norwegian companies to the internationalization The internationalization of enterprises has been studied from various angles, ranging from resources, entrepreneurship, networking, marketing and strategy until learning. Although the bibliography is also trying to small businesses (that the EU defined as companies between 10 and 50 employees), the majority of research focuses on the internationalization of larger enterprises. In addition, recent studies tend to adopt a behavioral approach and descriptive, which traditionally focuses on the activities of internationalization outward who normally start with exports. Most of the existing literature assumes that the companies have a natural propensity to internationalization. The research takes a cognitive perspective regarding the management in order to study the formation of the overall vision and the relationship between global view of the makers of small businesses and the actual conduct of the business before internationalization. They develop a conceptual model and a measuring instrument based on the revision of the directive and cognition in the area in the literature on the internationalization of enterprises. Using the structural equation modeling, it is estimated the theoretical conceptual model from the empirical data obtained from the small Norwegian companies. Below is an estimate of the model and confirmed in part. The results indicate that factors influencing the formation of a global vision are the focus of the activity and international experience of decisor; dynamism and market turbulence, the degree of internationalization of the market, and the personal characteristics of makers (eg., multidisciplinary collaboration, reflection and flexibility). The model indicates that there is a clear causal relationship between the global vision and corporate behavior before internationalization. An initial finding of the research is that companies can more easily influence in the formation of a global vision if it is ensured that its CEO and their workers have access to and contact with the international work experience. A second finding is the discovery of a positive relationship between a dynamic business environment and internationalized and the formation of a global view among CEOs. A third conclusion of the investigation is that, due to small businesses with limited resources, the satisfaction of internal performance not positively influences the formation of a global vision among policy-makers. Keywords: small businesses, cognition directive in the field, overall, behavior internationalization

Author: Martinez Carballo Manuel.
Year: 2006.
University: A CORUÑA [www.udc.es].
Place of defense: Escuela Universitaria de Diseño Industrial.
Place of preparation: Facultad de Ciencias Empresariales.

Summary: At present, the quality is one of the key variables with the different organizations that have for becoming more competitive in this global environment. In this context, is this thesis that aims at the analysis of total quality management (TQM) as the EFQM Excellence Model in any entity with workplaces located in the Autonomous Region of Galicia and possessing quality certification ISO 9001:2000 or similar, which is divided into five chapters. The first chapter contains a brief reference basically on the importance of quality at present, as well as the generic methodology used in its preparation. The second chapter describes the conceptual framework of quality, Systems Quality Management (QMS) as the family of ISO 9000 and the Total Quality Management (TQM) with special reference to EFQM Excellence Model. The third chapter is proposed theoretical model and hiipótesis to contrast and describes in detail the specific methodology of empirical research. The fourth chapter is the processing of data and analysis of the results obtained using a descriptive analysis, cluster analysis and an analysis by implementing structural equations. In the fifth and final chapter lists the major conclusions and implications business, as well as future lines of investigation that will soon face in the context of this thesis.

Author: MONLEON GETINO RAMON.
Year: 2006.
University: POLITÉCNICA DE CATALUÑA [www.upc.edu].
Place of defense: E.T.S. D'ENGINYERIA INDUSTRIAL.
Place of preparation: Edifici C5 DESPATX: 003, PLANTA 0 ND.

Summary: The thesis deals with the interrelation between multicultural teams (German, English, Americans and Spaniards) and disciplinary (mostly from the leadership of engineering product) in the supply chain in the automotive industry, environment variables and overall development / manufacturing between Germany and UK. It was part of the guidelines of the car manufacturer (OEM) âa its direct supplier of seating and sub-proveedor a technological innovation in the field of security in technological and organizational processes within the research and resulting in innovation and development detecting a mat to avoid that automatically activate the passenger air bag when it put a baby seat in front. Situation right often viewed by the user, profane aen security, which entails a risk that such deadly forces, between 2006 and 2010, to install innovation in vehicles to be marketed in the United States, gives OEMs that can be sued in the event of an accident, if they continue with the current warning systems which leave the responsibility for the disconnect the user, with the risk that, once off the passenger airbag, not reconnect if an adult feel. A primary objective of the thesis is to investigate and assess the overall impact of the processes and developments mentioned in terms of social benefit that is to prevent injury or death, not only for adults, where multiple systems have been developed (ABS brakes, multiple airbags, â |). But children and babies, which hitherto had been relegated. It looks, from the role of engineering product, the evolving position of the supplier from the beginning as a mere integrator, which should wait what will be the line of R & D to be decided by the client, which is based on the niche technological sub-proveedor. It collects information interviews with a âpanel' fifty experts from the automotive sector, as well as field experiences questioning assembly methods used in previous projects. Through statistical analysis (contingency tables, Homals) in the different phases of the project (concept, prototypes, serial) is satisfied customer of the need to control 100% of its production. The role of provider is reversed, has become a valuable asset, raising its prestige and technical igualándose and replacing, the subcontractor at its dominance along to the customer. The new process reengineering the substantive part of the thesis. It is not the objective detail in the electronic technology of the detector elements, but studying and researching from the area of knowledge of the organization of businesses: 1 .- what changes and knowledge management occurring in companies and their work teams, 2 .- what are the jobs, who are the people according to their professional backgrounds and the factors that shape calves; 3 .- what field experiences change the attitude inside and outside the company, 4 .- how the progress of the project raises new pilots and open more lines of inquiry, 5 .- how it is transferred into the tacit knowledge explicit and vice versa, 6 .- what tools work is more efficient to manage the project, 7 .- what lessons can be learned for use in further development and extension to global markets after ripening in the Americas.

Author: COHEN JORGE DANIEL.
Year: 2006.
University: LA LAGUNA [www.ull.es].
Place of defense: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.

Summary: The incorporation of strategic communications policies in the new organizations, multiplies the benefits associated to the construction, implementation, management and dissemination of knowledge and information, enhancing the value of its image. The concept of new organizations is inclusive of those that have a significant temporal trend of existence, have nurtured their life processes "aggiornarse" to the new realities in their environments and scenarios for action. The typology of the object of study selected is framed on the potential for development and growth, coupled with the ability to define new markets, expand beyond its geographical borders initial shorter time cycles to better serve its diverse audiences. The projection social processes while training as research, its significance and projection, encourage new dynamics that lead us inexorably to a very special and close relationship between information technology and communication and the various players in the knowledge society. Setup in which the organizations needed to acquire, develop, adapt and improve their abilities and skills immediate, not to stay outside of the major changes present and future.

Author: PICÓN BERJOYO ARACELI.
Year: 2006.
University: SEVILLA [www.us.es].
Place of defense: FACULTAD CC. ECONÓMICAS Y EMPRESARIALES.
Place of preparation: FACULTAD CIENCIAS ECONÓMICAS Y EMPRESARIALES.

Summary: Given the important role that customers play in the strategy and business growth, development strategies relational becomes a vital tool to achieve a competitive advantage based on the client, which will be sustainable if we create sufficient mechanisms defense, which emphasize the creation of switching costs. Therefore, the main objective of this thesis lies in identifying the resources and organizational capabilities that enable the development of strategies relational successful, it measured through its direct impact on the performance of the company, and also in terms of his influence on the perceptions of satisfaction and switching costs for customers, because they determined the loyalty of the same and, therefore, the ultimate success of this strategy. In addition, we intend to deepen the analysis of the concept and dimensionality of the switching costs charged by the customer, being a key variable that affects the continuity or abandonment of the relationship between the parties. We believe that, on the one hand, the market orientation followed by the company and market-based capabilities are essential for the development of relational strategies, and the implantation of this type of strategy generates higher switching costs for customers, at the same time raising their level of satisfaction, which enhances their loyalty. Furthermore, we present a conceptualization mutlidimensional the construct "switching costs levied." To validate the hypothesis empirically research, we use the Spanish insurance industry, both reflecting the perceptions of the managers of the insurance companies, as perceptions of their clients.