MANAGEMENT AND BUSINESS ADMINISTRATION (7)

Author: RUIZ MORENO CAROLINA.
Year: 2006.
University: SEVILLA [www.us.es].
Place of defense: FACULTAD CC. ECONÓMICAS Y EMPRESARIALES.
Place of preparation: FACULTAD CIENCIAS ECONÓMICAS Y EMPRESARIALES.

Summary: The question of "value creation" has been very present in the literature of the Outlook Resources and Capabilities (RBV), but from a perspective exogenous. This work takes place within the recent line of investigation that points to the need to analyze the perspective of demand, ie the resources of the company are used to create value for the customer. Specifically, the main objective of this paper is to analyze resources that are likely to generate a higher value for the customer and therefore a sustainable competitive advantage. Under this perspective, will be the resources and capabilities based on the market that can help bring greater value generation, highlighting the market orientation. Thus, the second objective is to analyze the relationship between the market orientation of the company and value for the customer. Moreover, for the culture of market orientation will translate into higher value for the client to be based on the development of a range of skills: the ability of perception, the ability to market-related and capacity to innovate. Likewise, he examines the role of knowledge management of the organization in the deployment of market orientation and the development of other skills necessary for value creation. Finally, the question is whether the generation of a higher value for the customer will result eventually in higher performance. To achieve these goals is to develop an empirical investigation seeks insurance entities aimed at individuals who operate at the national level, as well as customers of such entities.

Author: IRADI ARTEAGA JON.
Year: 2006.
University: PAÍS VASCO [www.ehu.es].
Place of defense: E.S. INGENIEROS INDUSTRIALES Y TELECOMUNICACIONES.
Place of preparation: E.S. INGENIEROS INDUSTRIALES Y TELECOMUNICACIONES.

Summary: The generic models of quality management (ISO 9000) have been implanted interchangeably in different industrial sectors. Also in recent years have also been implanting in the social and health care sector. Specifically in the health sector is where implementation had increased due to the intrinsic characteristics of the sector. Currently, the generic models are beginning to be introduced in the area of residences for the elderly, where there are already a number of specific models suited to the residential centers. In this thesis discusses some of the generic and specific models best known in the industry and examines in particular what has been the degree of implementation of this model in the Autonomous Basque Country. Parallel raises the adpatabilidad and adequacy of generic models for all residential centers and the ability to integrate the two models. It also poses a management model suitable for small-scale residential centers that size have difficulty in adapting the models mentioned above.

Author: URRIOLAGOITIA DORIA MEDINA LOURDES ELVIRA.
Year: 2006.
University: RAMÓN LLULL [www.url.edu].
Place of defense: E.S. DE ADMINI. Y DIRE. DE EMPRESAS ESADE.
Place of preparation: ESCUELA SUPERIOR DE ADMINISTRACION Y DIRECCION DE EMPRESAS.

Summary: In recent years, several authors have acknowledged that relations sponsorship operate as strategic alliances. However, it also emphasizes the lack of analytical approaches that provide information about the development process of such strategic alliances. In response to this appeal has developed a model of the life cycle of relations sponsorship articulated elements of the relational perspective of the signature on conceptual approach on the dynamics in the process of developing strategic alliances and literature sponsorship . To develop the model on the life cycle has been conducted qualitative research through case studies lengthwise. We identified three sponsorship relations that have been able to create and sustain a successful sponsorship for a long period of time that they were involved in depth. These relationships sponsorship are: UBS / Team Alinghi, which belongs to the field of sport, BBVA / Ruta Quetzal that belongs to the cultural and DKV / Intermón Oxfam that belongs to the social sphere. The research part of the main question how are created and developed relations sponsorship? For each case, they proceeded to search different sources of information to be able triangularla and thus collect the most relevant and representative reducing the likelihood malinterpretarla or tergiversarla. Thus, the data come from primary and secondary sources of information. To systematize and analyze the data collected were interpolating the synthesis of information and deduction of the findings before, during and after the collection of information. The study of the three cases has revealed a pattern of sequential behavior in the development of these relations sponsorship of three stages of evolution interrupted by short periods of revolution. It has also identified key characteristics in successful relationships sponsorship and analyze in depth the evolution of these features along its lifecycle.

Author: WASSMER ULRICH FRANZ.
Year: 2006.
University: RAMÓN LLULL [www.url.edu].
Place of defense: E.S. DE ADMINI. Y DIRE. DE EMPRESAS ESADE.
Place of preparation: ESCUELA SUPERIOR DE ADMINISTRACION Y DIRECCION DE EMPRESAS ESADE.

Summary: Can Import portfolios alliances? How affecting resources to those entering the business for several concurrent strategic alliances with different partners to create value and the appropriation of value? The portfolio of alliances Will explain the heterogeneity among companies with respect to capture that value when they enter new strategic alliances? This thesis is based on the theory of resources and in the literature on the strategic behavior and competitive dynamics, and presents a theoretical model which relates to the creation of value and ownership in companies accessing resources through various partnerships simultaneous with different partners. The model shows that the creation of value through a portfolio of alliances is a function of the value created by synergistic combinations of resources involving resources to which access different partners, as well as the value destroyed because of the incompatibility between the combination of resources printed focus and resources of its partners. On the basis of this theoretical model, several scenarios have been developed in an environment in which a marginal company connected multilaterally adds a new strategic alliance to its portfolio of alliances. To test these hypotheses has been used in the event study methodology, and have been used data from the global airline industry on code share agreements signed between 1994 and 1998. The results show that the market rewards companies that form alliances with partners who have complementary resources and can provide resources not only can be combined with the company's own resources but also with relational and are also consistent with those of partners forming the alliance. Moreover, the results also show that the market penalizes companies forming alliances that provide resources that are incompatible with the portfolio of alliances, in the sense that it creates a conflict competitive with some of the existing partners. The results of the empirical part of this analysis credited the proposition that the portfolio of alliances affect the outcome of companies entering strategic alliances. This study concludes that the resources to be accessed through alliances between companies must be assessed not only by its own characteristics and diádicas but also in the context of the portfolio of alliances.

Author: PEIRO POSADAS MANEL.
Year: 2006.
University: RAMÓN LLULL [www.url.edu].
Place of defense: E.S. DE ADMINI. Y DIRE. DE EMPRESAS ESADE.
Place of preparation: ESCUELA SUPERIOR DE ADMINISTRACION Y DIRECCION DE EMPRESAS ESADE.

Summary: This work has been motivated by the desire to deepen the relations between doctors and the hospital where he worked, as a central aspect of the management of hospitals. Over the past few years, different players in the Spanish and Catalan health system have said so repeatedly that hospital doctors feel disillusioned and unhappy as a professional and just committed to the hospital in which they carry. Doctors live a growing need as professionals and as a member of the hospital, also subjected to a pressure to improve their efficiency. The twin demands of loyalty living physicians, this need for commitment to the profession and the organization, and how they are able to reconcile these two commitments, is the point on which I have focused my work. To carry out this study have analyzed the degree of commitment of doctors with the hospital and with the most relevant sources, the service i head of the service. He also analyzed the degree of commitment to the profession and the different forms of compatibility of the two commitments. For this I used the questionnaire Meyer i Allen Smith (1993) of organizational commitment and professional, adapted and validated in the context Catalan, and have sent 1,650 medical 9 hospitals in the network of public use of Catalonia, getting a 40.3% of respondents. On the other hand, he maintained entrevistes semistructured and informal talks on the issue with various optional, which along with my knowledge and experience in the industry has allowed me to deepen the results of the quantitative analysis. Like most important conclusions of my work stress that from a global perspective, the doctors feel committed to the hospital and this commitment, which essentially is an emotional and because of the perception of the sacrifices they have made along its path it increases over time, in the course of his career. It confirms the importance of service and the head of service as a focus of the commitment of doctors, highlighting the intensity of the link with the service and on the contrary, that the link with the department head is weaker and lapses through the trajectory professional doctor. In the same way, it also confirms the strength of the commitment of doctors with their profession. Finally, we get four clusters, corresponding to four different patterns of response of doctors in relation to the demand for dual commitment and only one of the clusters expresses a clear inconsistency between the two commitments.

Author: DETRELL DOMINGO ARIADNA.
Year: 2006.
University: POLITÉCNICA DE CATALUÑA [www.upc.edu].
Place of defense: Sala d'Actes de l'INTEXTER.
Place of preparation: ETSEIAT, EDIFICI TR4 Campus TERRASSA.

Summary: The aim of this thesis is to establish a tool in order to detect strategic opportunities within the technical textiles sector that can be used by companies, of both the clothing and home textile sectors, to consider changing their current production to other products that can find applications within the different areas of the technical textiles sector. This aim is carried out through five hypotheses that revolve around the proposal of a conceptual model to orientate the reorientation strategy. From this point of view, several conceptual models to select strategic options are analysed in order to define a new one that would be suitable to the idiosyncrasy of the textile industry. The conceptual model that is going to be defined is eclectic because it will use some of the tools usually applied to the internal and external strategic analysis. At the same time, a study of the ten application areas within the technical textiles sector is developed, considering the product types and the sector and market characteristics, using public “crucial data” of the sector, markets and competitors, as well as, and especially, the “basic data” from professional experience and from experts that have been consulted. Because of the diversity and complexity of each one of the ten application areas, a second level study is developed, in which forty-one different application subareas are considered. These data are the ones that feed the necessary information to develop the four stages of the designed model. The first stage concerns the initial analysis, in which the basic competences of the company are set; a basic sectorial qualification is carried out and the sinergies between the current and the new business are set. To decide which are the initially attractive application areas for the company, a relation filter is used. In the second stage an external strategic analysis is carried out. This analysis comprises both the sector and the market analysis, to set the capacities profile of the company which is the second filter that is used to decide if the company has or has not the capacities needed to enter into the application area analysed. The third stage, that concerns the internal strategic analysis, includes both the competition and company analysis, complementing the first stage. The filter used is the competitive advantage which decides if there exists or not significant elements within the company to gain admittance into the new application area. The last stage of the model is the structural analysis, to set the suitable size, the possibility of an internal development or the need to purchase and the attitude to take within the market of the new application area. The filter at this stage is the one of feasibility, and the positive final result is to consider the analysed strategic option as eligible. The results show an analysis of the ten application areas of the technical textiles sectors, the evolution of the model as initially defined, up to the proposed version, and the results of its application to six companies, confirming its functionality and efficacy, and validating the hypotheses proposed.

Author: DUTSCHKE GEORG MICHAEL JEREMIAS.
Year: 2006.
University: SEVILLA [www.us.es].
Place of defense: FACULTAD CC. ECONÓMICAS Y EMPRESARIALES.
Place of preparation: UNIVERSIDAD MODERNA DE LISBOA.

Summary: At present, the organizations are facing in the market conditions very different from the past. Changes in the environment are very fast, the innovation cycle is shorter and the new information and communication technologies are of high importance. In this new environment of continuous learning organization is crucial, as the concepts of organizational learning developed by Senge (1990) of high importance and topicality. The use of new information technologies and communication for the development of learning in organizations is a current topic, but little studied in Portugal. From the available literature verifies the existence of a small number of studies. Checking correlation between the two variables. We believe that the limited available knowledge on the correlation between learning and use of new technologies is often a problem for organizations. Our study aims to contribute to new knowledge about this topic and identify future lines of inquiry. Based on the Theory of Resources Unit (Pfeffer and Salancik, 1978) and the Model learning Senge (1990), using correlation analysis and test hypotheses, it is intended to validate the basic assumption that organizations with more capacity learning using the Internet, Intranet and e-mail, more time and more features, that organizations with less ability to learn. At the end conclusions are obtained valid for practice and academic organizations, allowing identify the characteristics differentiating between companies with a greater capacity for learning and less ability to learn, when it comes to the use of new technologies, cond detail, the Internet, E-mail and Intranet.

Author: COBO JIMÉNEZ ANTONIO.
Year: 2006.
University: MÁLAGA [www.uma.es].
Place of defense: UNVIERSIDAD DE MÁLAGA.
Place of preparation: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES DE LA UNIVERSIDAD DE MÁLAGA.

Summary: In this Doctoral Thesis proposes a conceptual model and contextualized measurement and management of intangible assets based on the knowledge to the Ministry of Education of the Board of Andalusia. The model determines catalogs, classified assets and gathers knowledge that this council has established the various components of Intellectual Capital, elements of each of these components and variables of each component. It produces a picture of indicators Human Capital of the Ministry of Education based on the variables considered by the model and makes a diagnosis of the current situation in which there is the Knowledge Management in the Ministry. The diagnosis is made based on the analysis and testing of the significant efforts that are taking place in the field of creation and knowledge management, as well as guidance toward learning that the Ministry maintains. The Diagnosis evaluates five areas: General Knowledge, Strategic Vision, Leadership, Internal Process and Appeal humans. The analysis provides an overview of current knowledge and learning situation, identifying a series of barriers corporate and facilitators of knowledge management. The document contains a comprehensive status of the issue of Knowledge, Intellectual Capital, modelso measurement and management models Intellectual Capital and Knowledge Management, which provides a comprehensive set of references. It also makes a deep exploratory analysis of the current situation of non-university in the autonomous region of Andalusia.

Author: BARBERO NAVARRO JOSÉ LUIS.
Year: 2006.
University: SEVILLA [www.us.es].
Place of defense: FACULTAD CC. ECONÓMICAS Y EMPRESARIALES.
Place of preparation: FACULTAD CIENCIAS ECONÓMICAS Y EMPRESARIALES.

Summary: The thesis analyzing the research area of growth of SMEs from the point of view of two theoretical frameworks: the perspective resources and the theory of diversification. The research raises four main issues: 1-What are the functional capabilities and resources (human resources, organizational and management, marketing and strategic and financial) that have a positive influence on growth. 2-What are the growth forms used by SMEs. 3-What are the functional capabilities and resources used by disientas forms of growth posed by the theory of diversification. 4-Existence of Clusters in the manner of growth of SMEs and that differences exist between resources and functional capabilities of those. The work uses two samples to test results. A sample of SMEs and other high-growth SME low growth. The first part of the work is testa with the two samples, however, the second part of the work is testa only with the sample of high growth. The results provide evidence of the following questions: 1-existence of differences between resources and functional capabilities between SMEs of high growth and low growth. 2, high-growth SMEs offered differences depending on the form of growth among the chosen functional capabilities and resources used. 3 - The main form of growth used by SMEs to grow is the organic growth. 4-Work found four clusters according to type of growth (organizations supercrecederas, organizations replicadoras, organizations traveling and innovative organizations). There are also differences between the functional capabilities and resources used by the various clusters.