MARKET RESEARCH

Author: PUJOL JOVER MARIA.
Year: 2003.
University: BARCELONA [www.ub.es].
Place of defense: CIENCIAS ECONOMICAS Y EMPRESARIALES.
Place of preparation: FAC,CCEE Y EMPRESARIALES.

Summary: The insurance companies in the automotive industry must focus on the definition of their target audience because it involved their estavilidad long term. This requires to correct a customer base, loyal and high value as both are definitive to know the true profile of the insured. The doctoral thesis proposes a aherramienta allowing detects this target so satisfactoria.Además through a satisfaction survey development itself includes indicators for setisfación torque measuring the accuracy of insured the other hand, thanks to cuts claims declared it is possible to measure its valor.La comnunición of these two aspects can apply strategically differentiated.

Author: PUJOL JOVER MARIA.
Year: 2003.
University: BARCELONA [www.ub.es].
Place of defense: FACULTAD CCEE I EE.
Place of preparation: FAC. CC.EE Y EMPRESARIALES.

Summary: Insurance companies in the automotive industry must focus on the definition of their target audience because it involved long-term stability. This requires correcting a portfolio of loyal customers with high value and as both are to know the true definitive profile of the insured. The doctoral thesis proposes a tool to detect this target satisfactorily. In addition, through a survey of satisfaction generated itself contains indicators of satisfaction to measure the accuracy of the insured, on the other hand, thanks to the costs of claims stated it is possible to measure its value. The combination of these two aspects can apply different strategies.

Author: GARCÍA POZO ALEJANDRO F..
Year: 2004.
University: MÁLAGA [www.uma.es].
Place of defense: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.
Place of preparation: FACULAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES..

Summary: Estimating a hedonic price of housing in the city of Málaga used as transmission of the property be conducted during the year 2003.Para It uses the methodology developed by hedonic S. Rosen (1974), estimating a function semilogarítmica log-lineal in which is included as the dependent variable final price of housing, provided by a real estate company, and 35 dependent variables (structural, location and neighborhood). sample used had 1996 records representing as many homes located in 10 municipal districts of the capital malagueña.Los results, both in the role estimated by MCO as the implicit price calculated, showing the relationship between housing prices and attributes it incorporates.

Author: RAYA VILCHEZ JOSÉ MARÍA.
Year: 2004.
University: BARCELONA [www.ub.es].
Place of defense: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.
Place of preparation: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.

Summary: The dissertation analyzes the housing market in Spain, partícular, inflationary phenomenon occurred in recent years as well as the imbalance of the regimes tenure of the first part, analysis of the determinants of the price of housing in the city of Barcelona ; determine the importance of location in the explanation of the prices (35%) is obtained that growth in the price per square meter adjusted for quality has been slightly higher than that observed that the cantidads, a certain area, is a luxury while the quality and location of necessary goods are the main factor explaining the impact zone is the level of education and inequality in the price of housing is reduced by introducing heterogencidad of parameters between 7 and 10% mainly because of the effect zone. In the second part of the analysis of certain regime trend housing in Spain, you get the goodness d elos models that capture the tenure decision based on the likelihood of making a transition from rental property to the timing of decisions emacipación and terencia and aggressiveness of the laws of 1991 and 1998 as well as the decree fiscal 1985.

Author: QUEROL ARAGÓN NURIA DE.
Year: 2005.
University: NACIONAL DE EDUCACIÓN A DISTANCIA [www.uned.es].
Place of defense: CIENCIAS ECONÓMICAS Y EMPRESARIALES.
Place of preparation: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.

Summary: The objective of this dissertation is to find different behavioral patterns of tourists from LS twelve nacinalidades observed, referring to the three variables that are the focus of the study. - The establishment of the category chosen by the tourist-province (CAAC) destiny chosen to stay. The month-elected to come to our country. All this based on data from the ine referring to the hotel occupancy during the twenty years between 1983 and 2002, being excluded therefore analytical tourism is not like hotel stays in campground, the homes of friends, rented apartments, second homes , and so on. The research began with the capi where, after a brief introduction and an exhibit on the motivations discussed the methodology, the main resultads, constraints encountered, as well as the possible future lines of inquiry that might arise's root this document. The three variables Reviewed above constitute the central chapters of the study, describing the behavior of tourists during the 20 years covered by the study and regards these variables, so com its evolution over time in the cap. 2.3 and 4 respectively. Finally in Sect. 5 detailing the findings, both with respect dela nationality of tourists over the variables under study, including evolción suffered over these twenty years. In the eight appendices deployed after this fifth chapter develop the contributions made to "accompany" the central theme and are made with the same, the data used for the three variables, commented, a list of hotels within the country, a study of the average price per category and province, an approximation on the adjustment between demand and supply Hotel, and finally, the current regulations regarding the classification of hotel categories.

Author: NUÑEZ POMAR JUAN MANUEL.
Year: 2005.
University: VALENCIA [www.uv.es].
Place of defense: FAC. CIEN. DE LA ACTI. FIS. Y DEPORTE.
Place of preparation: FACULTAD DE CIENCIAS DE LA ACTIVIDAD FISICA Y EL DEPORTE.

Summary: The governance of the sport has not been untouched by the recent changes produced in the government of most countries desarrollados.La introduction of quality as practical mechanisms to improve the effectiveness, efficiency and guidance to citizen government have formed a the most common strategies and extendidas.En this context, he examines the process of implementing a system of total quality management, in particular based on the model of the European Foundation for Quality Management (EFQM), the Municipal Sports Service the City Council Paterna.Se first describes the process of implementing the system, and then to assess the impact of such implantation in the external customer, through a structured survey of customer satisfaction, customer internal through a survey consisting of various scales of assessment working environment, and, finally, the impact of the introduction in certain indicators of systemic organization. The impact assessment is carried out through the comparison of results in the three areas mentioned (customer satisfaction, labor climate and performance oprganizacional) immediately after implantation (2003) and after two years (2005). The results show some stability on the impact on external customer satisfaction, a variation departamento-dependiente in the evolution of labor climate and an improvement in organizational performance reflected in our case, a public organization lending sports services, the improvements planned by the literature in customer satisfaction internal and external require a medium-term perspective for evidenciarese, while organizational performance improved significantly in the short term.

Author: BAÑULS SILVERA VÍCTOR AMADEO.
Year: 2005.
University: PABLO DE OLAVIDE [www.upo.es].
Place of defense: FACULTAD DE CIENCIAS EMPRESARIALES.
Place of preparation: FACULTAD DE CIENCIAS EMPRESARIALES.

Summary: In this thesis proposes a forward-looking approach to the analysis of emerging developments in the field of Systems and Information Technology, with a greater impact for the organizations. With this approach prospective, it is intended to provide analysis of Systems and Information Technology tools for managing uncertainty horizon. The relevance of the field of study is evident in the crowd of prospective studies in the field of Systems and Information Technology made at the international level in recent years. In Spain, as in the rest of the world, have proliferated prospective Systems and Information Technology. Despite this fervent activity foresight in the field of Systems and Information Technology, there is an acute shortage of scholarly works for prospecting and development impact Systems and Information Technology in organizations. This is because the studies have addressed the trends and impact of Systems and Information Technologies in the economy and society in general. That is why the approach presented in this dissertation is a novelty in the academia both in Spain and at the international level.

Author: TamayoTorres Ignacio.
Year: 2005.
University: GRANADA [www.ugr.es].
Place of defense: Empresariales Granada.
Place of preparation: Facultad de Ciencias Economicas y Empresariales.

Summary: This paper reviews the concepts of change, strategic adjustment, strategic flexibility and real options. Subsequently empirically examines the relationships between these variables and processes of strategic change in high-tech environments. It gets that options relaes, as a resource for the organization and the strategic flexibility and organizational learning, as dynamic capabilities of the organization, promote the process of strategic change, as measured adjustment that occurs between change that managers perceive as needed for their organization, with which it is planned ee implemented.

Author: CORREIA LOUREIRO SANDRA MARIA.
Year: 2005.
University: EXTREMADURA [www.unex.es].
Place of defense: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.
Place of preparation: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.

Summary: Extremadura and Alentejo are two border regions traditionally agricultural, which has verified a growing interest in the rural tourism which translates into an increase in the number of rural accommodation to receive tourists. Determined to contribute to a better understanding of the mechanisms of quality and its implications for marketing policies, we practice an empirical study with the following objectives in general: 1-Know and compare how the accommodations rural areas are addressed from the standpoint of quality management, Extremadura and Alentejo. 2, and propose the reliability and validity of genetic tools for evaluating the quality, satisfaction and image fidelity bond and applicable in Extremadura and Alentejo. 3-To clarify the relationship between two variables point and analyze this interconnectedness so comparative Extremadura and Alentejo. 4-Analyze Gap6. In an attempt to achieve these objectives, research has been done on the supply side and demand side. On the supply side our investigaicón focuses on: commitment, accountability, existence of a quality management system, management of human and material resources, so they know the customers' tastes, job security and the environment and control the information to the public. On the demand side discusses a model consisting of nine structural roads.