ADVERTISING TECHNIQUES

Author: DOS SANTOS MEIRINFOS GALVAO.
Year: 2002.
University: AUTÓNOMA DE BARCELONA [www.uab.es].
Place of defense: FACULTAD DE CIENCIAS DE LA COMUNICACIÓN.
Place of preparation: ESCUELA DE POSTGRADO.

Summary: The dissertation is broad context, interactive advertising and the paradigm of analysis, cognitive psychology in its approach to information processing. Thus, this research has become the one hand, in an exercise to review the performance of a genetic largest advertising formats mergentes in the world vide site, on the other hand, in a settlement on banners advertising theoretical, since these new realities have -- because indefinite gives speed with which everything happens on the internet and, in particular, the word vide site. Based on knowledge of the physical variables of the print ads and television reach values empirically -- on the memory of two structural variables of effectiveness - The size and position of -- advertising. That is, the constant study of human mental activity enables thorough understanding of the mechanisms perceptive, the strategies of development, the processes of coding, and the process of retrieving information on how memories.

Author: RIERA FERRAN AGNÉS.
Year: 2003.
University: LLEIDA [www.udl.es].
Place of defense: INEF LLEIDA.
Place of preparation: INEFC, CENTRO DE LLEIDA.

Summary: In the late twentieth century and the early nineteenth century has seen an increase in the habit of the Spanish sport, which is reflected in the media in general, especially in an increase in the space devoted to sports on television, as well as the use of sports content in television advertising, understood as a communication strategy in the process of marketing and institutional business. In this research is designed to discover how sport is used in the creation and broadcast of television advertising with sports content, and what changes have manifested themselves in a four-year period (1998-2002). The audit was conducted on the observation and recording of a total of 24,544 spots, from which have been carried out specific studies of spotos with sports content. The analysis has been cumplimientado with conducting interviews with some creative advertising spots with sports content recorded. Finally, we were able to detect significant differences between the years 1998 and 2002, with respect to: the intensity and frequency of broadcast spots with sports content for television (TVE1, Antena 3 TV, TV3, La 2, Tele 5, Channel 33 / K3), the general characteristics of the broadcast spots with contenildo sports by type of samples (Slots for sports programs, and special sporting events), the specifics of the spots with sports content (athlete, sports, space sports ) and sporting values that are issued with respect to the type of product or service announced. Among the findings, we note that: it must expand knowledge of the sport in television advertising and the media in general, because of the vacuum scientist in this field; major sporting events are reflected in the spots, but prevails football practiced recreational purposes, the value used in most sports is overcoming the spots; tend to be used increasingly sport in the spots.

Author: SEBASTIÁN MORILLAS ANA BELÉN.
Year: 2004.
University: VALLADOLID [www.uva.es].
Place of defense: Fac. Ciencias Sociales, Jurídicas y Comunicación.
Place of preparation: FAC. CIENCIAS SOCIALES, JURÍDICAS Y COMUNICACIÓN.

Summary: The content of this thesis is divided into five main sections: The introductory part, which contains the formal aspects to begin an investigation, and an introduction to the historical period studied (1939-1975). In the second, third and fourth hand, explores the three media: print, radio and television in Spain. They highlight its history, its basic features, it looks staged publicity of the time related to society and consumption patterns, and some conclusions reached after considering all media and periods studied. Finally, we compare analyzed advertising in the press, radio and television, drawing final conclusions about to see what differences exist between the various media, not only in terms of advertising (which the differences of each mount is different), but also by the time society and the same. They are making a historical overview of an era full of connotations, the Franco period. In that tries not to forget any fact political or economic importance, but in theory it is, above all, has sought to highlight the salient facts and situations related publicidad-sociedad, its evolution, and especially all aspects of the models consumption in our country after the Civil War.

Author: SÁNCHEZ CID MANUEL.
Year: 2005.
University: REY JUAN CARLOS [www.urjc.es].
Place of defense: FACULTAD DE CIENCIAS DE LA COMUNICACIÓN.
Place of preparation: MEDIOS DE COMUNICACIÓN - URJC.

Summary: This doctoral thesis, along its five chapters, proposed form of both theoretical and empirical, a possible solution to the state of crisis besetting the current communicative production radio advertising in Spain; discusses the general state of the issue, he deepens in the creative technical qualities of the proposed system (surround sound 5.1) and develops a practical study based on laboratory techniques, composed of a sound implementation focused on comparative techniques sound mono, stereo, 5.1 and the subsequent analysis of the resulting data through positive test system. The resutlados from Jan l study support the validity of the assumptions and are established as a viable bridge between theoretical a striking absence of technical proposals and a creative development and deepening futurible by media agencies and professionals for application in the professional field.

Author: FANJUL PEYRO CARLOS.
Year: 2006.
University: JAUME I DE CASTELLON [www.uji.es].
Place of defense: FACULTAD DE CIENCIAS HUMANAS Y SOCIALES.
Place of preparation: FACULTAD DE HUMANAS Y CIENCIAS SOCIALES.

Summary: The appearance and physical characteristics of the models advertising is a non-verbal message that commercial influences socially and that could affect certain perceptions, attitudes and behaviors of consumers. The vigorexia (obsession with the 'cult of the body ") is a recent psychopathology resulting in those who suffer, in their perception somatic disorders with depressive and obsessive tables. For its influence and social impact, advertising of certain products and models represented there, seem built as one of the factors macroentorno social influences on the origin and development of this new disease.