COMMUNICATIONS

Author: RUIZ CONTRERAS MARTA.
Year: 2003.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACION.

Summary: The image of political parties "pate a double consideration. Firstly, in the final leg of the decade of the 80's, on the model of voting behavior that had prevailed in our country since the beginning of the transition began to express some significant changes which are reflected in the results of the general elections of 1993 and which were confirmed by the General 1996 (periods both of which have been precisely the aim of this research study).. And second: that, as occur during the process of restoring democracy, these variations vinieronj motivated largely by three key circumstances. Por behavior that party elites (in particular, those of the two major national parties, the PP and the PSOE) desarrollron particularly since 1989. Por the extraordinary political and social prominence, also from the late 80, retrieved from cumunicación mass media, especially the television. "And by the particular configuration that starting at that time, and largely because of the two factors above, taken in Spain the economy, politics and society. Therefore, it has sought to defend the thesis that, since the late 80, decisions election the Spanish voters are, in large part, the result of their perceptions of sociological context in which to make that decision and its image of each of the parties and leaders in competition; some pecepciones and images, which in turn , are determined largely by the medicos of mass communication (especially by the television) and by the leadership, policy performance, communicative strategies and ways of thinking and be their own partisan organizations.

Author: MARUGAN CALVO YOLANDA.
Year: 2003.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD DE CIENCIAS DE LA INFORMACIÒâN.
Place of preparation: FACULTAD DE CIENCIAS DE LA INFORMACIÒâN.

Summary: The arrival of the tecnologÃÂa digital amending processes producciÃÂ charges and carries an apparent improvement in the economÃÂa business. The breakthrough involves dinamizaciÃÂ charges of industrial sectors and provides public access to the Society of InformaciÃÂ ³ n. The promise offered by these developments encourage the paÃÂses to boost migraciÃÂ charges toward these tecnologÃÂas, with the audiovisual sector one of the major players involved in the change. AsÃÂ, EspaÃÂ ± a, with the aprobaciÃÂ charges in 1998 of the Plan TÃÂ © cnico of TelevisiÃÂ ³ n Digital Terrestrial, begins a saga digital television commercial enterprises, which have to add a new obligaciÃÂ charges to existing ones taking place in an environment legal and administrative lacking lÃÂ ³ gica organizational. ÃÂ Do estÃÂ We prepared the sector for change?, ÃÂ Do estÃÂ ¡No sitting the foundation for the smooth development of competitive television companies? The objective of this work focuses on analyzing the input of the tecnologÃÂa digital to televisiÃÂ ³ n Earth and its conjugaciÃÂ charges with the situaciÃÂ ³ n market living these companies.

Author: TORRES FRÍAS M. DEL PILAR.
Year: 2003.
University: EXTREMADURA [More theses of this university] [www.unex.es].
Place of defense: FACULTAD DE EDUCACIÓN.
Place of preparation: FACULTAD DE EDUCACIÓN.

Summary: Presents an original contribution demonstrates the presence of Val Jose Omar in the unwritten history of communication along his era, emphasizing the dimension of the future of that figure and its values as audio-visual communicator.

Author: TORRES FRÍAS MARÍA DEL PILAR.
Year: 2003.
University: EXTREMADURA [More theses of this university] [www.unex.es].
Place of defense: FACULTAD DE EDUCACIÓN.
Place of preparation: FACULTAD DE EDUCACIÓN.

Summary: Presents an original contribution demonstrates the presence of Val Jose Omar in the unwritten history of communication along his era, emphasizing the dimension of the future of that figure and its values as audio-visual communicator.

Author: ALAMEDA GARCÍA DAVID.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.

Summary: In the context of the knowledge society, in the media and in advertising is experiencing a state of flux that is manifested in the structures and speeches from advertising, as in his own concept. The changes experienced in the advertising system, within the society of communication, in the media and in their own organizations, as well as individuals increasingly fragmented and individualizados-, become in a general crisis of meaning in advertising context of the communication that has translated into new preopucapciones and redefinitions of traditional advertising practices by issuers social. Therefore, the argument changes in the concepts and content of advertising: the generation of corporate values focused their study in order to monitor the evolution advertising and analysis of the institutional crisis in which it is advertising to the transformations so deep that affect their theoretical approaches, meanings and structures. And we study the major changes that lead to the need for advertising, its objectives, concepts, forms and contents are observed and analyzed differently, and to overcome the prospects for research focusing on instrumental and business logic, for the sake an observation of the role and meanings constructed by advertising in the field of media and the information society in general. In this sense, addresses the evolution of advertising toward communication and discusses how it is emerging a new advertising that builds a whole range of meanings that refer to the reference values of the organizations and to move to all consumers and society as construction processes and frameworks of reality interpretation of the same. And to see these changes explores corporate values built by the organizations in their strategies and advertising as an expression of the crisis of conventional advertising model.

Author: ALBORNOZ ESPIÑEIRA LUIS ALFONSO.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The thesis investigates the presence of the traditional publishers of daily newspapers on the Internet. Beginning with the selection of a set of diaries online English - those that recorded a higher number of visits during the first half of 2003: ElMundo.es (Spain), Clarín.com (Argentina), Reforma.com (Mexico) . ElPaís.es (Spain), Abc.es (Spain) and The Nation Line (Argentina) - Work desarrolaldo had the following objectives:-To determine and compare how the newspapers online exploit the potential of the Internet through the incorporation of: * New * New content services * New language audiovisual and multimedia. - To determine and compare the areas of participation of readers developed by the newspapers online. Analyzing and comparing the conditions of access to the supply of content, services and areas of involvement readers each of the newspapers online. At the theoretical level, the analysis was based on the reflections developed around the concept of cultural industries to enter later in the models that govern the operation of these. While the methodological level, produced a categorization ad hoc allowed to glimpse the characteristic features of each online journal for analysis and subsequent comparison. In summary, the study shows that the presence of the traditional media companies in the new digital networks, on the one hand, creates a continuous flow of content, and secondly, diversifies and accelerates the flow of information. Open, ultimately, new areas of production, distribution and consumption of information.

Author: LOURENÇO VITOR.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.

Summary: This paper tries to make a new approach in the way it has been treated so far the relationship between communication and the phenomena of disaster. Initially, we highlight the two perspectives that we understand to be the type normally used in this study: * The communications as an area to develop into a map to combat the effects of catastrophic events. * The Disasters as a phenomenon that can offer theoretical advances in the science of communication, once represent a particular type of situation where it is needed comunicaicón and flows of extreme forms, both systems as emergency action the media. We questioned both perspectives to demonstrate that several questions remain relatively the real meaning and use of terms and disaster communication. This thesis tries to relate the Communication and Disaster light of the systemic paradigm, particularly the way as the same may apolicarse to ls social sciences. We rely on the sociological theory of Niklas Lu hmann to show that when we take a systemic view of the communication, we also managed to do exactly the same for the disasters, thus discovering a new relationship between the two phenomena. In our view, such a relationship has consequences on the body which forms the theoretical science to communications and information, as well as on the work done in preventing and mitigating the effects of catastrophic events.

Author: REVUELTA BAYOD M. JOSE.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: Globalization is the hegemony of global capitalism, which has been pioneered by large corporations and financial centers, and supported by the political authorities of the developed countries. To establish a global economic governance institutions have been created. In order to defend and propagate the neo-liberal project on establishing a domain outlets culture, which includes the media. The aim of the thesis is to analyze from a communication perspective, IMF, WB and WTO, and the alter-globalization movement that is opposed to this form of globalization. We have analyzed these two subjects ideological dimensions. The social and cognitiva- and boarded a third party to analyze how is built from the media, in particular from four Spanish newspapers, the discourse of globalization. The outcome of the investigation is that, depending on the samples tested, since all means defends neoliberalism, while introducing some differences in their positions ( "neoliberalism with a human face" self-regulation of economic power, primacy of the prospect of economic leaders or unconditional adherence to policies more orthodox), all of them perceive a tendency toward homogenization in the speech in terms of form and substance and delegitimization of the same information. As for the alter-globalization movement, the assumption of all its relevance in the current international scene, provides coverage to moderate in the same sector and rejects or ignores the revolutionary strategies and techniques basically emotional and superficial reasoning and information, so as not to questioning an ideology that is heavily doctrinaire (neoliberalism).

Author: HERNANDEZ BARRAL FERNANDO.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: Carlos Blanco, Writer analyzes the race Writer Madness of Love (Orduña, 1948) and The Fish Reds (Nieves Conde, 1955) his dedication is unique, stories of invention propia.La thesis Fernando Hernandez Barral tries to illuminate the path a key screenwriter in the history of Spanish cinema.

Author: TORRES HORTELANO LORENZO JAVIER.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: This dissertation analyzes the text of the director Ozu Yasujiro, which can be considered as the "Ford" japonés.La comparison is not free, since this thesis we posicionamos compared to the most current theory on film (neoformalista) this is considered a director modernist, we believe that a director is closest to the classical paradigm of Hollywood.En part theoretically justify this position through the exposure of the core of the theoretical Text developed by Jesus Gonzalez and Requena definition of classic Hollywood cinema. In the second part we present a detailed textual analysis of one of the films ozunianos most significant: Late Spring (banshun, 1949). Us This film also helps to analyze in depth how the poetic Zen has decisively influenced the work of Ozu . Finally, this poética-que describe over the analysis when the film comes pide- allows us to situarle so decisive in what we call classic Japanese cinema.

Author: SOTELO GONZALEZ JOAQUÍN.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: Working in the research that explores the characteristics of the European continent from various angles geography, history, culture, economics, sociology, lingüstica, law, religion, politics and etnografía- looking for a definition comprehensive and scientifically válidad our framework referential basic Europe. Once identified the particularities and specificities of what Europe spends to study the phenomenon of continental integration began in the mid-twentieth century: its motivations, its protagonists; ideologies underlying its phases and its achievements, one of them, the union Economic and monetary policy. But the European integration project also shows weaknesses, primarily related to the attitudes of the public toward él.En the problem of the lack of identification and citizen participation in the project involving several actors, including the media, which role in the process of continental integration analyzed. Taking as regards a great community event, the introduction of the euro as the sole official currency in twelve countries in the Uniónn European examine the characteristics of treatment information provided by the media, especially by the press, to asusntos related to the Union. Although our study area is mainly Spain, we also alusiÂ'na cases British and Italian.

Author: SANTIN DURAN MARINA.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The newspapers owned by large media groups and have an interest in various markets and this repercutte in the selection and treatment they give to the items in the news that they, in their orbit means or other means are protagonists. This thesis focuses on the study of such texts in the newspaper that there autorreferencia in news stories in the newspapers, in their role as issuers, refer to themselves as actors or affected the fact noticioso.Analiza information autorreferenciales appeared between 1990/2002 in the newspapers of general information more widely in Spain: El Pais, El Mundo and ABC. The phenomenon of self has taken in recent years a prominent role in the content mediáticos.Los newspapers commonly used surface editorial to publicize supplements to the middle and promotions leading to cabo.La boundary between advertising and journalism is blurred in this type of information as environmental interests take precedence over the interests of readers.

Author: IGLESIAS SIMON PABLO.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The interrelationships between film and theater are not only harmful, but they are necessary and inevitable. With this premise, this thesis considers the way in which the film has assimilated certain uses theatrical through the analogy. It examines how there has been an achievement and adoption of performance and aesthetic principles, expressive and narrative scenes from the middle, through new and original solutions consistent with the idiosyncrasies of the cinema. To this end, the investigation has focused on two contexts. First, it looks at how the Film Primitivo (1895-1911) there is a bet by the spectacle that force to generate new resources to emulate film scenic existing solutions. Similarly, studies at this stage slowly adopt, through techniques themselves and others, some of the principles governing the conduct of the viewer's attention on the tables in the late nineteenth century, as evidenced by the practices developed by among others, the company of German or English Meininger Henry Irving. Secondly, it looks at how the Cinema Classic Hollywood (1917-1960), guided by its intention to conquer the public masses, its principles established in the image and likeness of those before and during their development (1911-1917) triunfaban in scenarios Americans, governed by the model promoted by professionals like David Belasco. Thus, there is both theatrical affiliation dramatúrgica its configuration as the rest of their constructive procedures aimed at directing the attentionof spectator, foster clarity and continuity of the statement, erase the traces of his own speech arbitrary and achieve emotional identification public.

Author: CAMPOS ALMEIDA MIGUEL ANGEL.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The main objective is to make a study of the patterns of television drama through the works of Luigi Pirandello brought to the screen by public television italiana.En she had silver the following objectives: 1. Discovering the presence of Pirandello in Italian public television, from its beginnings until year 90. 2. Demonstrate what point are performed adaptations of his works, whether their presence in the Italian screens has been steady or intermitente.3.Examinar if ways to make drama on television changed with the tiempo.De If so, show these changes through the works of Pirandello and try to explain the reasons for the mismos.4.Descubrir if television has been respectful or not their works and what elements are preserved discourse theatrical and what elementtos have joined the televised speech in the same . It deals with the study of the dramatic productions as part of a genre: drama televisivo.Luego examines what specific genre and provides a typology that takes into account all the dramatic programs posibles.La thesis makes a crawl all Pirandello works carried television RAI and will be selected among elllas, five tastings to see how it was done theater in different períodeos his historia.Apoyándonos in the pioneers of semiology was sore for a method that allows exhaustive analysis of a television production home teatral.Una instead designed the model is applied to the five tastings seleccionadas.Se take into account both the conversation audiovisual elements to discover themselves televised speech as opposed to the fact theater, as brands of the genre to see how far informing the viewer of what specific drama in each producción.Se achieved a complete reading referring to the television product, the product and theatrical hybrid product that is part of a specific genre: theater television. The verification of the hypothesis lies in the conclusiones.En They appreciated that the presence of Pirandello has been important in the Italian television since its inception it has been constant throughout the history of RAI, that the way making television drama was changing over time, producing a variety of models that can be seen in works by Pirandello and Italian television has been respectful enough time to adapt to them.

Author: NUÑEZ CANSADO M. ANGELES.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: Influence of rhetorical resources in the activation of cognitive mechanisms vital in the process of persuasion of communication advertising.

Author: CANTERO DE MIGUEL LUCY.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: Marked by a strong religious pluralism, Brazil today is a country with faith as a mercancía.La secularization and rationalization, advenidas with modernity, were not able to eradicate the superstitions of a population living under different realities sociales.Como result the individual continues to seek turnkey solutions to their daily problems, in the most varied types of religions, and departs from reinvidicar solutions covering colectivo.En this study we take as a basis the city of Sao Paulo, we highlight the growing religiosity offering magic cures and specifically analyze consumption esoteric journals by people devoid of solutions to lead a more dignified life.

Author: CASAL CORTIZAS FRANCISCO MANUEL.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: This thesis describes and analyzes the technical vanguard of Journalism Computer Assisted Research (Computer-Assisted Investigative Reporting) and Precision Journalism (Precision Journalism), as commonly practiced in the American context, towards its implementation local and regional contexts in Spanish, particularly in Galicia.Se has researched the actual degree of integration so far of this type of journalism in practice perriodística Spanish gallega.Complementariamente have shown mediate various strategies survey and analysis of documentation, the feasibility of incorporation more demanding and sustained in the exercise of journalism in the Autonomous Region of Galicia. The ultimate aim of the thesis is to show that the use of new media techniques that incorporate computers, analysis relational databases, networks, telematics and statistics, under frameworks tailored to the scientific method of empirical description of social phenomena can assist the regional and local press to recover, expand and improve its public service role of the reader.

Author: BANDEIRA MARTINS VICTOR MANUEL.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACION.

Summary: This work takes place in the company's production group EDP that he was subjected in recent years to successive transformations, and has an impact on the analysis of the climate of satisfaction interna.Al choose the issue of the assessment of the climate within the company ocmo interest for this study, focused attention on its evolution, and the underlying (thematic interests and expression of behaviors) arising from the communication. The above issues coupled with thirty years of dedication to the firm in question, participation in innovation and change in the same and sensaciónde that passive cooperation is very different from the dynamics are, in essence, the reasons for choosing the theme for this work. The literature review was carried out, the assumptions made, the methodology used and the conclusions that I came ls are described in detail in the respective chapters that dividí this work. All analysis was performed on the basis of data collected in the company EDPP, most quantitatively possible, settling essentially, in addition to the existing documentation on the Enterprise, in surveys developed for this purpose in living with the template workers the company and readings made on the subject.

Author: FERNANDEZ BLANCO ELENA.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: In the current context of television generalist, the hybridization of the sexes has become a defining trait that causes the gradual homogenization and mimicry of the fragile contenidos.Se makes the distinction between information, fiction and entrenimiento, with a high degree of contamianción mutual. Immersed in this speech televised hybridization, advertising plays a role relevante.En this sense, this research finds advertising in their relationship, enrichment and hybridization with other genres in the current flow television, specifically to gender informativo.Es decri, the central theme of this work is confined to the study of speech television advertising and their interrelationships with gender informativo.Desde this approach, we understand that TV newscasts begin to introduce modes of expression and rationality advertising in the construction of news and structuring content. This analysis is part of a research perspective that considers advertising as a cultural practice and media.

Author: DELTELL ESCOLAR LUIS.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: Madrid in the Spanish cinema in the fifties: Realism and space film. The study focuses on the representation of the film Madrid in the Spanish film shot in the years between 1950 and 1959.Para this research have been used two theoretical concepts: realism and space cinemtográfico. The analysis has focused on two main blocks: one, the study of all film genres and their involvement in Madrid and two, an interpretation of realism and urban space in seven films Madrid concrete. The idea of our work is to demonstrate the importance of the city of Madrid in the film's realism of the fifties in Spanish cinema.