COMMUNICATIONS (2)

Author: GIL CASARES GASSET M. LOURDES.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACION.

Summary: This dissertation on the uses and applications of the intranet seeks help professionals in the Internal Communication through research leading to:-Understand the keys to better use of the intranet-Identify improvement criteria for the use of this tool. Providing an overview of the progress and development in Spanish companies and collaborate for the consolidation of this tool for Internal Communication. This is a prospective research with investigative techniques qualitative and quantitative: in-depth interviews and questionnaire. There is a relationship between the organization of work and the development of communication interna.Cuando further develop the practice of internal communication, the greater the level of involvement of people in the organization. The intranet is a new relationship within the organizaciones.Esto amending deeply environment laboral.Por eto in this paper investigates the valuation of persons of the company to this new tool. We analyze the uses and applications of intranet.Posteriormente is an analysis: on data obtained previously delimitamos an observation on which we propose a model for understanding.

Author: BORGES CHAMORRO ALEJANDRO.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: This paper aims to show the great importance of image infográfica in ongoing communications and more specifically, in communicating advertising exercised by traditional audiovisual media and emerging from the new tecnologías.A turn, I want to stress that the importance of computer graphics lies in the ability to create a universe whose only limit is the imaginación.Gracias to infografía neither production nor scenarios or mechanical techniques are an obstacle to reproduce what the creative proposed. But not only the spots up advertising media, new ways, and information technology are providing supports very interesting that the media, to a large extent, are revolutionized traditional concepts of communication in environments: emisión-canal-receptor. My proposal focuses on computer graphics as a valuable strategic tool for development and practice of advertising creativity, represented through techniques on audiovisual and multimedia as a new channel of communication that incorporates audio-visual overview of the different concepts advertising giving a dimension much more developed.

Author: GARCÍA CREGO JUAN.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.

Summary: The thesis which is entitled: "Wes Craven film" made by the honoree Joe Smith, directed by Professor Dr. Jose Manuel Palacio Arranz, and conducted within the Department of Communications and Advertising I can be summarized as follows. This is the first research in Spanish on the American film director Wes Craven, and a study on the Horror Film. Of the seventeen films for this film maker sixteen can be regarded as horror movies. As the first point I will make a raid on the foundation of fear and psychotherapy in the various theories that attempt to explain this emotion. In a second part of this investigation we consider the difference between two concepts: the cinema of horror and terror cinema. Emphasis will be placed on the definition of cinema Exploitation and will discuss the spirit of the time of Wes Craven. And then the analysis of the work of a filmmaker and television who also has written a novel so far connected somehow with his filmic world. We will make a closer look at his life and his career.

Author: DA PONTE LOURENÇO FERNANDO.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: Only with more and better participation of knowledge that we can contribute to the course of globalization, suits strategies improvements development conditions humano.Internet is the tool that will make it easy to share knowledge among the citizens, will enable us to achieve the margin of unprotected and support them so that we can all live at the same nivel.La globalization for all, which harmonizes and includes, and will be the same for all nivel.La globalization, which harmonizes and includes well be possible to reach a destination in sailing caravel the Twenty-First Century: the Internet. The choice of theme, "Internet Instrument for Globalization", as an object of investigation, is due not only to the fact that our part as citizens to be actively involved in change and understand that part has been transformed into a major high on our tiemmpo, but mainly because we believe that it can assist in the construction of a compression and profunda.Para government would be of globalization, is also here, in our opinion, through a greater ability to intervene in all of us the peoples of the world, how we can create conditions to shape the decisions that are taken.

Author: GONZALEZ PASCUAL ALBERTO.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The research carried out critical analysis of the culture and ideology filtered into his speech form and content of the films made by the American film industry, for the period from the year 1990 until the year 2003. The methodology of analysis is done through the paradigm of scientific theory criticism, in response to both the context and socio-histórico various components interdisciplinary. The structure of the research is dialectical, starting with the specific study of concepts such as ideology, culture and reification, to connect withthe political, artistic and cultural in nature of the film, coupled with an approach to the concept of cultural industry. All these elements eventually build a research framework suitable pair understand and analyze critical business processes, political speeches and philosophical ideas in the production of Hollywood films. Identifying among all those speeches of resistance, namely those films offered a critical view of American society.

Author: RUEDA RIEU FERNANDO.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The information on the activities of intelligence services has traditionally been quite low in the media around the mundo.En Spain since the mid-80, the use of the techniques and strategies own for investigative journalism led to a group of professionals accessing operations and data available to date had never been revealed. The secrecy that protects the work of spies is protected by a number of laws that prevented journalists to reveal almost any data on them, their methods or their actions. Despite this, a generation of reporters began to deal in those years to such limitations and began to bring to light the illegal and immoral actions of CESID now INF that caused harsh criticism and horror among the public, which forced the government both socialists as popular, to pass laws which have been putting limits on the actions of their intelligence service. Investigative journalists on intelligence services have a job characterized by hidden sources that invoking professional secrecy and governments who are trying to prevent the media disseminate the illegal activities of CNI.Su work in the last twenty years, has benefited from the support from the judges and the general support of public opinion. The political authorities and the directors of the service, however, repeatedly trying to hinder these reporters, whose work often has to violate existing laws.

Author: POMPA FERNANDEZ SILVIA.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: It is an analysis on the content of advertising that appears in magazines and FUTURE MAN and more specifically stereotypes man who can be found in certain types of ads. To conduct this study were selected from a broad Habeas a total of 24 compositions that were analyzed in detail to find out what kind of man uses advertising to sell certain products, which previously have been associated consciously values very specific. The thesis is divided into two distinct parts, one theoretical, devoted to issues related to the consumer society as a frame of reference of the phenomenon that it is studying, as advertising driving this consumer society, or the concept of stereotyping and models normal man in advertising, and other practices, which collected detailed analysis of each of the ads targeted by the study. To make the study was taken as a reference methodology content analysis and developed a protocol to be applied appropriately to each of the chosen compositions.

Author: GRANADOS LOPEZ RUTH.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The contents of this work revolves throne communication wing of the various players film via the Internet in Spain. It seeks to analyze how such communication and to suggest how we think it should be and what should be key. The aim is to demonstrate how to create Web pages can impact positively or negatively on the image of Spanish cinema in general and the various players in particular film, for this purpose, we made an approach to the current situation of the film industry and the Spanish evolution has protagonizdo Internet in Spain. Also we introduce the concepts of image and corporate communications applied to the Spanish film via the Internet, and propose a sere basic principles in which we believe that all web site cienmatográfico must basr its construcción.A then make an analysis exhausivo a selection of websites representative of the Spanish film, paying special attention to its strengths and weaknesses, to finally lay the groundwork for the creation of a communication model film applied to the Internet in Spain.

Author: GARCIA SANCHEZ MONICA.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The advertising of any product leads the evolution of the same, as well as its acceptance and dissemination in the broad mercado.Por that, the film, from its birth did not want to be left behind, and used every means at its disposal to make themselves known among the heterogeneous society principios del siglo XX.Carteles programs hand, photographs, press, film postcards, etc.. It was the most developed to promote the product film, which cost both to be accepted and outside sued by the different public. Not only were left with the simple phenomenon of advertising, but came to forge a common, particularly with the cartel, a business which resulted in the development, and independence, in a sense, the Spanish cinema. The entrepreneurial mindset, which have cost our employers film, had its greatest success in the twenties, making our own film shine with light and evolve without fear of the famous American film, which filled the halls of any country in the world.

Author: DIAZ DEL CAMPO LOZANO JESÚS.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The thesis analyzes the different models and pedagogical approaches used in academic centers of the countries that are part of the European Union to provide the subject "Journalistic Ethics". To that end, the work is divided into three thematic blocks, the first of which is divided in turn into four chapters, which makes a theoretical review of the factors that affect the teaching of the subject. Thus, the second chapter tries to delineate what is conceptually the journalistic activity, and especially if their characteristics or less the closer to the category of profession. The third chapter analizaan the various models of formation of a journalist who had emerged historically. In the fourth chapter attempts to characterize the journalistic ethics and self-regulatory mechanisms. Finally, the fifth chapter explores some of the issues related to the teaching of the subject that has attracted the most attention from the experts. In particular, its importance in the training program, the profile of teachers, objectives, content and pedagogical techniques. The second part of this research is for the sixth chapter in the qu is a tour of the fifteen countries that were part of the European Union in the moemnto where comenzamod work for anilaz the particular situation of each of them regarding the four variables studied in the first part. Finally, the seventh chapter is the latest contribution of this work, analysis of the results of a survey relaizada to 50 teachers of the course from all the EU countries except Luxembourg, which does not offer any such program .

Author: ARMENGOL ANTONIO GUILLERMO.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: We present the evolution of Photojournalism and the publication of photographs in the press since its origins to the new digital technology currently in force. It sets out the most significant milestones of Photojournalism and the relationship between photographers and editors as the main argument for a profession always struggle to establish señás identity within journalism. It shows that progress tecnologíco of equipment and materials and changes in the formal photograph of the press were inextricably linked in the development of a new visual language in the press leading to the golden age of Photojournalism and the consolidation of the press illustrated . It analyzes and presents the technical work of Photojournalism and editing photographs accurate research on numerous sources scattered and demonstrated the direct link between the quality of professional work and the independence and autonomy of the author in front of the mediocrity of certain print media and those photographers who do not have the final decision on their photographs and stories. Finally, anliza the current situation and the crisis of Photojournalism face of the new digital technologies that have been installed in the press. It shows that once again witnessing a technological renovation it is necessary to assimilate quickly, but that the problems and limitations of Photojournalism remain valid, but we can see a change in the model and work techniques that open the door the long-awaited independence of photojournalist in decision-making on the subject of his work.

Author: MARTIN BARBERO SAMUEL.
Year: 2004.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The mark as a theoretical concept within the attached communication marketing has little scientific support beyond the well-entrenched input of a handful of American authors for the most part, and various ranúficaciones isolated transcontinental not placed in common so far. For its part, the Internet or the Web as a system (rather than a mere channel), medium (context) of communication. Still going unnoticed for some theoretical marketing, communication and advertising. Perhaps the excessive number of publications extradivulgativas about things like the Internet makes mark or decrease of academic interest and dedication for the benefit of opening. A niche market underpinned by speculation with little fundamentoy rigor. Some of the research purposes in this thesis are conceived under numerous multidisciplinary approach in the documentary (prospects of more than 100 universities around the world) anaigado in the social sciences and booting from the consumer society in the mid-twentieth century: 1) Ofreceruna guide theoretical initial empirical research, as a result of a process explotatorio. 2) To reinforce or refute ciertaas allegations leveled both on the mark in its relationship with the Internet 3) Deepening the mark since its identity and not from its image, ie taking a stance itself issuer's or producer's communicative and not well receiver audience, the public, consumer, customer or navigator. 4) Diseccionar diligently Internet and the Web in search of their differences and similarities, as well as from the communication of markepting both and their influence on the mark. As a result of these implications is developed scientific sequential or create a test pilot after a genuine model for a qualitative assessment of the brand identity on the Web, having taken into consideration prior ideas, concepts and theories off of eminent authors in the field of brand like Jean Kapferer (HEC, Paris, France), David Aaker: O (University. Berkely CA. "US), y.Bemd Schmitt lUniversúlad Columbia, NY USA). model, called "Puzzle" with a set of categories becomes the tool evaluator, and staff through a variant of content analysis, empírcamente is to analyze the brand identity in 13 web portals officers (with a total of 835 websites in the sample ) associated with brands marketed cars registered in Spain in afto 2003.

Author: QUILES SOLER M. DEL CARMEN.
Year: 2004.
University: ALICANTE [More theses of this university] [www.ua.es].
Place of defense: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.
Place of preparation: FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES.

Summary: The starting point of this study is to find an interest in knowing whether alcohol consumption, as attitudes towards product and the core values of the university population of the province of Alicante, and the way in which these issues are linked to communication advertising. It deals with the following aspects of the study. The consumption of alcoholic beverages: social perception of alcohol, the alcohol culture in Spain, alcohol consumption in Spain, problems related to alcohol consumption: strategies to prevent alcohol, strategies to prevent alcohol; framework legislativo-normativo of alcohol advertising; publicity as communication system on the market of consumer goods, the use of persuasion in advertising advertising communication, youth and values. It is based on two key objectives: * Knowing the values, attitudes toward alcohol and consumption of the product by the university population in the province of Alicante. * An analysis of the content of alcohol advertising spread in the magazine Very Interesting in the period of time between the year 2001 and 2003, inclusive, paying special attention to the values transmitted. The study was carried out in two phases: The first involves the application of an opinion questionnaire to a sample of young men and women enrolled in any of the public universities in the province of Alicante in the academic year 2004-2005, through which is seeking to obtain information on the throne to issues such as alcohol consumption, attitudes towards product and values of youth. The second was conducted an analysis of the content of alcohol advertising appeared in the journal Very Interesting in the period of time between the years 2001 and 2003 inclusive. The analysis was carried out by two groups of key informants: one composed of seven young university students of the two universities in the province of Alicante and the other composed of seven experts from different areas of knowledge such as advertising, sociology, psychology The psychiatric medicine.

Author: TAMARIT RODRIGUEZ ANA Ma..
Year: 2004.
University: SALAMANCA [More theses of this university] [www.usal.es].
Place of defense: FACULTAD DE CIENCIAS SOCIALES.
Place of preparation: FACULTAD DE CIENCIAS SOCIALES.

Summary: The practice of journalism in Spain has shown different attitudes on coexistence and respect of the public authorities from subordination to the inevitable complicity during the Franco dictatorship, from the focus on democratic transition to the systematic critical to power during much in the Nineties. The history of journalism and the very fabric of society become key factors that allow understand the journalistic activity as a profession. The journalist is a major player in the narration of the facts, namely through the journalist citizens who have built the perception of what surrounds them in their area nearest and farthest. While journalism national level is shaping as a profession and continues channels admitted to profesionalizarlo, within the local, on the other hand, the goals are very desdibujados and even non-existent. There is even a sense that journalism is conceived as a local journalism "second" most superficial, with fewer demands. This thesis has therefore sought to know the journalists of Castile and lion: the traits that define their routines and professional development of its activity. In analyzing their routines and ideas professionals can define what model of journalism is taking place at local and regional levels and what functions develop.

Author: KEITA KAROUNGA.
Year: 2005.
University: AUTÓNOMA DE BARCELONA [More theses of this university] [www.uab.es].
Place of defense: UNIVERSIDAD AUTÓNOMA DE BARCELONA.
Place of preparation: UNIVERSIDAD AUTÓNOMA DE BARCELONA.

Summary: Like humans, it is believed that the companies and institutions, and any other entity have a separate identity from which projected an image that is perceived from the outside, which is why the best action would be to build a desired image , and control project it constantly. Accordingly, the present approach to the study of the "Picture" comes from the above observation and consideration of a new world order marked by the spectacular development of the NTC's and the fierce competition between companies. Moreover, the current economic system increases the obligation on employers to care for the image they want to project in the minds of consumers and users whose level of culture and information is becoming increasingly high. This research focuses on the case of Banco Sabadell to analyze the image on financial institutions in Catalonia receives a portion of its customers respondents and provides a response to the assumptions regarding the importance of the influence of the image on the decision purchase and the fundamental reasons that incite to use the services of a particular brand over their competitors. In developing this thesis was carried out an investigation period in the Cabinet of Communication and Management Marketing and Advertising of Banco Sabadell, and later in the year 2005, a field work that involved the participation of 602 respondents by the investigator in Catalonia. By the way, just as an enriching contribution to the present, comparing some of our results with those collected in a survey of 2004 commissioned by the group Inmark Banco Sabadell (www.inmark.es). Hence, have obtendio the following results: In Catalonia, customers tend to be more "faithful" (65%) in their dealings with financial institutions that "infidels" (35%), due to its high degree of satisfaction (87%) compared to the dissatisfaction (13%), also observandose preference for more boxes (24%) than for BAncos (13%), despite the destcada square occupied by the indifference (63%) of respondents regard the choice between the two types of institution. The main reason for this "indifference" is the consideration that between Banks and Banks differences are minimal (65%). The perceived negative image on the banks and boxes in Catalonia comes mainly from commissions considered high and many (47%), insufficient realization of social work (14%) and inadequate communication with customers (5.3%). Among the entities recriminadas highlights significant first Caixa (14%) followed by BBVA (14%) Banesto (6%) and Banco Popular (5%). In contrast, the positive image of the entities surveyed perceived drift of seriousness to some of them (16%), good service (14%), the committees considered adecudadas (11%) and the realization of social security (8%) . Among the well-rated, highlights the top spot occupied by Banco Sabadell (20%), followed by the distance Caixa (11%) and ING Direct and Caixa Catalunya (5% respectively). Despite the results that receden, to be observed that the majority of more than half a thousand respondents (602) chose the Caixa (40.4%) as their primary financial institution instead of Banco Sabadell (7.1%). Therefore, seh to come to the conclusions below detallana: There is the importance of the influence of the image on the purchase decision, but this influence is not enough to retain or attract customers. Among the reasons determinatnes for the use of banks and boxes in Catalonia stresses the proximity (52%), followed by payroll (17%) and third place occupied by the family (5.3%). In conclusion staff, it is recommended enhance communication with clients and invest more in social challenges.

Author: DANES DE CASTRO FRANCISCO JAVIER.
Year: 2005.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The impact of the image, seeks to analyze the impacts occurring in contemplating images created with human intervention. Formal aspects, sociological, psychological and even structural surround capabilities "impact". Through a small survey to analyze the capabilities evocative, provocative, invocadoras, associative, convocadoras and revocadoras of selected images in order to systematize the "powers" and establish an approximation categorized his analysis. The representation of the images and visual experience complete the analytical process and enable the establishment of the findings.

Author: GOMEZ MONTANO ALICIA.
Year: 2005.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.

Summary: Public service broadcasting Europe went through a crisis in the late 80's, which in some countries like Spain, has yet to be resolved. The disappearance of public monopolies, and the consolidation of the private operators brought into question the very existence of public broadcasting. Given the autonomy of each member of the European Union, each partner community has consolidated a model of public broadcasting itself and independent but, in parallel, there emerged a common European audiovisual. Pluralism, understood as anything other than political pluralism, and independence of the radio and television service, as well as the autonomy of action of the regulatory agencies regarding the powers and political pressure groups, have become two the fundamental pillars of radio-difusión public service. However, despite the numerous resolutions and Communications approved by the Community institutions and endorsed by the governments of member countries, a number of piases Europe, including Spain, where these principles have been violated. Spain is an exception within the European audiovisual: the last country to adapt its audiovisual legislation to the new challenges and a more delos protected politically. The transition from dictatorship to democracy marked a change in the nature of political power, but public media continued umbilically connected to the parliamentary majorities which consolidated its publishing unit of the majority party, is inherently been, more or at each stage a lesser extent, to public broadcasting Spanish. Attempts to reform have foundered, one after another, mainly because of the unwillingness of political actors. The control mechanism to ensure the neutrality of the contents of the public media, have demonstrated their inability to fulfill the mission entrusted to them by law. The reform public broadcasting is an urgent challenge.

Author: RANCAÑO PÉREZ BEATRIZ.
Year: 2005.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.

Summary: This thesis has been proposed as a diachronic study of applied ethics and journalism, particularly in the press self-regulation in the twentieth century, in a representative sample of six EU countries: Sweden, Finland, Great Britain, France, Portugal and Spain. Based on the appearance of the first of ethical reflection in the European press is carried out an analysis of its evolution from a historical perspective, taking into account the interaction between the various aspects that make up the journalistic universe. Setting the stage in which it is structured was carried out by reference to the key dates in shaping the self-regulatory mechanisms, as well as the history of journalism. The first phase corresponds to the first years of the twentieth century until the outbreak of the First World War. This is a period in which awareness of the social projection of the press awakens a timid reflection on the responsibility of the press, symbolized in the adoption of the guidelines of conduct for journalists from Sweden, 1900. The second phase response from the period between the two world wars. The use of information as an element of propaganda and manipulation of public opinion does resurface reflection on the power of information and the ethical and moral commitment to be undertaken by journalists, primarily through professional associations. The third phase covers the post-war years, characterized by efforts in the defense of freedom of expression, and the emergence of the Theory of Social Responsibility of the Press. The Commissions on the British press supported the consideration of self-regulation to try to limit abuses of freedom of the press and the excesses that may occur behind it. The last stage is the last decades of the twentieth century, in which a number of initiatives to revitalize arise ethics in journalism, from research papers, review of almost all the codes of ethics or the spread of new forms of self-regulation, the figure represents the reader. In the sixth chapter presented an overview of the guiding principles of journalistic ethics, crystallizing the duties and responsibilities that involves the practice of journalism, as well as a reflection on the desirability of combining the tenets of the ethics rules with the positions of ethics reflexive.

Author: FERNÁNDEZ CALLEJA JOSE M..
Year: 2005.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: This explanation has happened in the Basque Autonomous Community (ACV) has elapsed for so long, 37 years, since there is the first fatal case of eta until there is a popular uprising against terrorism. Basque nationalist terrorism arises by hatred, kills people chosen for their symbolic character and leaves a trail of fear that paralyzes the population. Fear, the role of nationalism basque the attitude of the church and the position of certain left during the Franco dictatorship, are among the factors that explain the delay in the reaction against civic eta and the survival of this terrorist organization. The terrorist group eta has killed 829 people, all of them selected on the basis of the various goals of the band along its history. First tried to defeat State. Then create a nationalist front. Shocks police, judicial action, policy initiatives and performance of various civic groups, have located eta weaker at the time of its history. Where has killed more eta, more support has been achieved. When the Spanish State organizes its response to terrorism, the attacks decrease, eta ceases to be perceived as an element of power, it desprestigian murder and increases the number of Basques ready to conquer fear and countering terrorism. The victims of terrorism have been killed over the years in the midst of indifference or rejection of much of the Basques. They have had to spend 30 years until they have been recognized as human and political terms. Basque nationalism has acted as a front on which the terrorists nationalists and the nationalists do not share the terrorists achieve their respective goals: moving towards independence and remain in power. Basque nationalism has used terrorism to achieve power in the Basque organize Basque society in its image and likeness and create a regime clienteles. The two nationalisms agree on the objective to exclude and marginalize of power and public life to parties who defend the Spanish Constitution, PSOE and PP. Effective policing has been the deciding factor in the decline of eta. The coup given by the Spanish police at the direction of the terrorist gang in Bidart, March 29, 1992 is the start of defeat dela eta.

Author: PRADILLA BARRERO NURIA.
Year: 2005.
University: COMPLUTENSE DE MADRID [More theses of this university] [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: This research aims to study Spanish feature films that during the period 1978-1997, won a poor performance at its commercial exploitation. Analysis of these crops takes place in periods of five years and focuses on the process of production of these films, understanding this as widely, which originates from the idea to marketing the finished product. Through this analysis is the first look at the matters relating to gender and trajectory of the authors of each film allowing us to be watching to see if there are commonalities between them to endorse one of our working hypotheses. In addition, it contextualiza each production environment económico-político-social in which has been developed to observe the influence of the same in their production process. This will try to confirm whether the assumption that the political and social influence on the type of productions made in every moment is correct. Lastly are valued data obtained on the financing and operation of these films with special attention to public financing obtained by many of them that we used to work on the third hypothesis about the ineffectiveness of the various policies implemented film.