COMMUNICATIONS (3)

Author: PEREZ MARTINEZ ELENA.
Year: 2005.
University: LA LAGUNA [www.ull.es].
Place of defense: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.

Summary: The contents of the argument revolves around the question of the ability of speech as advertising space for the representation of the Argentine culture, which specifically addresses the meanings of social groups in relation to the ability of different speeches as symbolic buildings that can cifrase their meanings. It was part of the working hypothesis which states that access to the media discourse is itself a cultural bounded by circumstances sociohistóricas and economic. The work focuses on the study of advertising graphics published in the journals of the Sunday newspaper supplements Argentine Reference Clarín, The Nation and La Voz del Interior, in 1999, 2000 and 2001. The theoretical framework is diversified in a characterization of Argentina at the end of the century, the contribution of moscovici, from social psychology to the theory of representations of culture and knowledge of reality interpreted, as well as text and relationships since Russian culture semiotics (Lotman) and links medios-cultura from the Cultural Studies (Williams). It also works analytically defining the nature and dunción discourse advertising, as an expression of the object inserted in a string of property, within a context marked by rules, conventions and covenants on what to say and how to say, which in turn , is inserted into an area of operations subject enunciatario. The analysis of the linkages cultura-género becomes relevant in this investigation because the selected sample sets studies of the representations of men and women, through the description of levels iconic and lingüsticos these announcements considered inonoverbales. The thesis is formalized discourse on the link advertising with other social discourse to which it cites, reproduces and also one that conceals or obscures, from the standpoint that these crossings and intersections. The dual nature of semiotics texts is valued in the enclave and context of the channels and means of production through the circulating.

Author: MASIP I MASIP PERE.
Year: 2005.
University: RAMÓN LLULL [www.url.edu].
Place of defense: FACULTAD DE CIENCIAS DE LA COMUNICACIÓN BLANQUERNA.
Place of preparation: FACULTAD DE CIENCIAS DE LA COMUNICACIÓN BLANQUERNA.

Summary: The introduction of computers in the editorial offices of the media was a genuine revolution in the practice of journalism. The subsequent development of communication networks, and especially on the Internet, has also represented one of the most significant changes of this practice. For some authors, the Internet and other communication technologies similar to journalism have changed forever. The potential benefits of the Internet in professional practice has been extensively described in the literature: benefits in the search and retrieval of information, dissemination of information, interpersonal communication, interactivity, and so on. However, few works that have dealt with the analysis of the real impact of the Internet on daily practice of journalists have faced in the process of adopting this new tool. Some problems that can determine the proper and efficient use of the network. In this context, the purpose of this study is to analyze the presence of the Internet in the editorial Catalan - including editorial press, television and radio stations and as a professional is changing routines. It has taken special consideration of two aspects: the practices of search and retrieval of online information and the role of information from the network as in the production of news. The work attempts to bring light to such questions as: Â What is the level of use of the Internet and other online resources?, Â What are the most typical uses of the Internet?, Â Is digital information substituting other traditional forms of access information?, Â What sources of information on the Internet using journalists?, Â What are the main advantages and problems associated with the use of the Net in journalistic practice?. KEYWORDS: Journalism, journalistic routines, Internet media.

Author: LEJARZA ORTIZ MIGUEL ANGEL.
Year: 2005.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: At six in the evening of October 28, 1956, opened the first center issuer Televisión Española, thus started, and after a period of testing, the history of the medium in our country. It fulfilled so the next year, fifty history of television in Spain. In those five decades, the medium as a whole has gone through several situations that have defined his career very different way. Historians Tim Brooks and Earle Marsh, in a brief history of American Television, reviewed it, dividing it into seven different eras, from the point of view of content that prevail in the prime time schedules. Today, however, some authors claim that this is the end of television and his succession by the new king, the Internet. This thesis departs from both analysis, but the impact on the current debate on whether television, to fifty years in half and aged, which lost its dominant place in the communication, without force or creativity, or whether, by contrast, we are in the best moment in the history of television as the figures of consumption and even the balance sheets of the channels appear to show. The thesis begins studying what called the "Age of creation." The years in which television became the dominant half, overtaking radio and the press, thanks to his enormous ability to develop language itself capable of making entertainment and information accessible to the general public. Until then I had never been able to socialize half communication to the extreme. Television based its success in the most creative capacity, and also in his capacity as supply widespread and accessible to all audiences. The thesis explores some of the ideas and the professionals who made it possible, as an example of their creative contributions. Later, television saw its character generalizes was attacked by the increasing fragmentation of audiences because of the emergence of new forms of television distribution. The thesis explores this phenomenon and its agents. Then came the realities, a type of software that replaced the inventiveness consubstantial to the success of the television, look at the reality. For some, the worst television has been done ever, for others, the latest incident of really means. The thesis also looks at the phenomenon, and in particular some of its most popular programs. Finally the thesis is to the current televised immersed in important contradictions. While overall consumption increases and even their income, leaving the younger ones to other emerging media where there seems to be more news to appreciate. The once widespread supply becomes fragmented, but it does so in multimedia offerings increasingly multinational. The once exemplary public television often the only engine audiovisual markets European nationals are involved in the midst of considerable controversy posed, as is the case in our country, including his disappearance and content repeated ideas, and almost always known, the while generalises "telebasura" applied to most consumed by mankind. Clearly diminished their strengths, it generalizes and creative capacity, television reaches fifty years in our pious wrapped between the views that those who still believe the half strong and the future, and those who give the dead. This thesis tries to reflect, provide data and conclusions on the current age of television and their state, fragmented and no longer the only one capable of creating new languages, but even in the heart of a network in which the old media continue to confluyendo new defining what will be the new digital frontier.

Author: CORREDOR LANAS PATRICIA.
Year: 2005.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.
Place of preparation: 15700 - FACULTAD DE CIENCIAS DE LA INFORMACIÓN UMC.

Summary: Description of the performance of the advertising of medicines to the consumer in Spain, taking into account the social, economic and health consequences, the legal and institutional framework, the new digital environment for communication and marketing proposed Internet, and finally, practice. In addition, the study identifies the major trends in the short and medium term, may be decisive in the development of the field of medicines whose advertising is directed to the consumer and help to delineate the framework in the future performance of their business communication. The main contributors are: description of the context of the self in Spain, comparative analysis of the pharmacy models in the European Union (EU), a compilation of the legislation on drugs, quantification of the market for self-medication in Spain and the EU classification of portals and health study of its effective presence on the network as well as an analysis of the phenomenon of virtual pharmacies, and study of advertising in the management of pharmaceutical marks: Strategies in conventional media, with special attention to Internet communication strategies and direct-to-consumer (DTC Direct To Consumer).

Author: GARCIA GONZALEZ JULIA.
Year: 2005.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: This is a study of the soap opera as a genre on television found a channel of communication suitable for broad social sectors. It analyzes both from a perspective as a Mexican Spanish, contemplating term slots, and so on. As well as the "types" to target their consumption.

Author: DOMINGO SANTAMARIA DAVID.
Year: 2005.
University: AUTÓNOMA DE BARCELONA [www.uab.es].
Place of defense: DEPARTAMENT DE PERIODISME I CIÉNCIES DE LA COMUNICACIÓ, FACULTAT DE CIÉNCIES DE LA COMUNICACIÓ.
Place of preparation: FACULTAT DE CIÉNCIES DE LA COMUNICACIÓ.

Author: FERNANDEZ MANZANO EVA PATRICIA.
Year: 2005.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.

Summary: The film is a modern art to be from all sources previous expression and human, finding a key in the myth that unifies and validates the various human concerns. The myth is extols since, as the main tool, which supports a subsequent stories, to that end structures that ensure his succession in time and summarized in the existence of such characters as archetypes of the hero or the mentor. The collective unconscious allows assimilate the information transmitted by the myth so that you hero becomes the main character in the entire book narrative.

Author: NAVARRO GUTIERREZ CARLOS.
Year: 2005.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: The thesis begins by raising the crucial that the transmission of emotions between the brand and its consumers, has had historically. In theoretical terms, and from a multidisciplinary perspective, it goes into the mechanisms that the current advertising creativity used to transform an intangible, such as feelings, in a genuine desire to purchase the product or service. In order to bring a new vision to the investigation of the emotional content creativity in advertising is below both quantitative and qualitative analysis of a large sample of advertisements recently appeared in print publications. A series of results underscore how gender stereotypes and creative graphics can be converted into the key elements, if we want to quantify and draw conclusions from the mixture of both emotional and rational values in advertisements and publicity campaigns.

Author: ARRIBAS PEREZ MARIA FELISA.
Year: 2005.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD CIENCIAS DE LA INFORMACIÓN.

Summary: We start of a major assumptions: * Schools of Business analyzed with a model common communication. And two secondary: * The most influential factor for choosing a school are the prescribers. * Corporate Social Responsibility is an important part of the management of the School of Business, from the point of view academic, business and communication. These three scenarios have been ratified throughout this investigation. We have discussed the elements of communication used by the Schools of Business including the mission, advertisements, brochures, web pages, the visual identity, public relations and relations with the press. We have also analyzed, using qualitative and quantitative surveys, the opinion of Customer Communication of Directors and Principals CSR. Over the study we noticed features of the Business School, in how to manage their communication. We have picked up as an important asset to the knowledge of communications strategies for this sector.

Author: SENDÍN GUTIERREZ JOSÉ CARLOS.
Year: 2005.
University: REY JUAN CARLOS [www.urjc.es].
Place of defense: FACULTAD DE CIENCIAS DE LA COMUNICACIÓN.
Place of preparation: UNIVERSIDAD REY JUAN CARLOS. FACULTAD DE CIENCIAS DE LA COMUNICACIÓN CAMPUS DE FUENLABRADA.

Summary: This thesis is integrated into the line of research that explores the forms communication and the representation of other cultures in our society. In Specifically, the thesis examines how was presented in Spanish Television information fenocidio Rwandan April 1994. The findings provide relevant knowledge to understand how the phenomenon described and presented the analysis provides data that have enriched considerably contrasting scenarios raised at the beginning and allowed to offer guidance on how to raise a media strategy to events relating to other cultures. The option methodology used part of the triangulation method. So, first, by analyzing content is computed as stated on the Rwandan genocide in the television news of the 1 st and 2 nd edition of TVE 1, during 9 months up the elected representative sample, as well as categories in math For instance, it fit what was said about the Rwandan genocide, through the analysis of five reports issued on the agenda Weekly Report, during the analysis period. The thesis has shown that the images of African affairs at the news of TVE are few and the stories that accompany them represent stereotypes and prejudices about this reality. Information on Africa seems filed without mediating elements contextualizadores. It also shows that the information on African affairs in TVE incorporates component of development aid to the continent, stereotype and become privileged response to the events shown. The story analyzed information creates a model of development that serves demarco interpretation of this reality, and by extension, of which come from the African continent, blocking other possible interpretations or visions of the African reality. The thesis suggesting, finally, a strategic bet by the public service quality information to inform other realities than the West. In the same way, says another strategic bet by Spanish universities to train future information professionals in matters relating to politics and international relations, in an increasingly multicultural.

Author: Isasi Varela Antonio.
Year: 2006.
University: SANTIAGO DE COMPOSTELA [www.usc.es].
Place of defense: Facultad de Ciencias de la Comunicación.
Place of preparation: Facultad de Ciencias de la Comunicación.

Summary: In this research we conducted three original contributions: a) the resolution of the problem of inquiry set forth in the title of the thesis, b) the definition of Journalistic Information Specialist in Sports (IPED), understood as the theoretical context of the research problem, and c ) development, with the theoretical basis offered by IPED and the empirical basis provided by the resolution of the problem of research, a theoretical model for the analysis of the discursive Information Specialist in Sports Journalism.

Author: AVILA BAREI MARIA XIMENA.
Year: 2006.
University: LA LAGUNA [www.ull.es].
Place of defense: FACULTAD DE CIENCIAS DE LA INFORMACION.
Place of preparation: FACULTAD DE CIENCIAS DE LA INFORMACION.

Summary: Sátira, caricature and parody Argentina in the late nineteenth century. A typical case: Newspaper "Don Quixote" (1884-1904), in Buenos Aires. This paper proposed the study of satirical newspaper Don Quixote (1884-1903), founded by the Spanish Eduardo Sojo in Argentina in the late nineteenth century. This study took as its starting point the framework histórico-periodístico enabling build all the conditions socio-cultural, political conflicts, the involvement of social subjects in Argentine history of that period. Faced with the hegemony of the official speeches stands as a "contradiscurso" reads the reality of Argentine end of the century so humorous, not without a strong society criticizes the rulers of the time. To make the study of this newspaper deepen the study of theoretical concepts developed by Mikhail Bajtín, Marc Angenot Linda Hutcheon and other theoretical discourse

Author: CUEVAS MARTÍN JOSÉ.
Year: 2006.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD DE CC. DE LA INFORMACIÓN.

Summary: Tour historic and analysis of the role played by the photograph and the overall technical picture in the acquisition of scientific knowledge.

Author: CASTEL TREMOSA ANTONI.
Year: 2006.
University: AUTÓNOMA DE BARCELONA [www.uab.es].
Place of defense: DEP. DE PERIO. I CIÈN. DE LA COMUNICACIÓ.
Place of preparation: DEPARTAMENT DE PERIODISME I CIENCIES DE LA COMUNICACIO.

Summary: Research on the coverage of three conflicts in Africa (Somalia, Rwanda and Congo) in the Spanish press (El Pais, El Mundo, ABC and La Vanguardia) shows that are repeated in dicurso the media stereotypes about Africa, between highlighting the innate violence, social disruption and passivity. The pieces also analyzed journalistic minimize the implications Westerners in conbflictos African and treated in a manner derogatory to some African players.

Author: CUADRADO ALVARADO ALFONSO.
Year: 2006.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD DE CC. DE LA INFORMACIÓN.
Place of preparation: FACULTAD DE CC. DE LA INFORMACIÓN - UCM.

Summary: Within the study of formal elements that make up the game, virtual characters as representing the user becomes privileged elements within the environment of fiction. His nature of positioning in a land where merge references to the long tradition of mythology of artificial life, construction technology through digital techniques 3D as a result of a merger between cartoons and "hyper cinema and its role representing the user through the relationship avatarial. This approach is projected onto the video game The Sims 2 whose central argument is the creation and control characters. The Sims 2 now offers the most complete control and representation of a character in a virtual environment. It explores the imagination, technology and aesthetics pair form a model for analyzing the virtual character blends aesthetic variables to shape a model for analyzing the virtual character blends aesthetic variables, type of representation and control. The Sims 2 focuses on the character as a system within a simulation environment whose prospects of creating and modifying reveal a tripartite relationship between the character, the user and programmer as a real driver. The root of the relationship between character and player appears to be limited control among its freedom of decision and the possibilities offered by the game.

Author: Fernández Vicente Antonio.
Year: 2006.
University: MURCIA [www.um.es].
Place of defense: Facultad de Comunicación y Documentación.
Place of preparation: Facultad de Comunicación y Documentación.

Summary: The substitution of the enchanted and wonder world by the technological renchanting offers a sequence of problems concerning the rising of digital era. Our Thesis tries to approach to a critical theorization of the new virtual environment. Firstly, by contextualizing the theories about technique and technology, according with the technoscience and the consecutive return to the enchantment. Secondly, we propose to connect new technologies with the socialeconomic context of late capitalism. Thirdly, we realize the renchanting concerning the digital dimension, through the aesthetic constraints, the invisible mediation of the experience and the affirmation of unidimensionality in digital society. As conclusion, the strangeness in relation to the studies concerning digital communication expect us to treat cyberspace as a wonder and instable second reality, aesthetized and absolute, that evolves a power source for neoliberalist and market economy. Keywords: Enchantment, digital technology, cyberspace, technique philosophy, critical theory, late capitalism, phenomenology, virtual reality.

Author: SÁNCHEZ GALÁN JOSÉ RAMÓN.
Year: 2006.
University: COMPLUTENSE DE MADRID [www.ucm.es].
Place of defense: FACULTAD DE CIENCIAS DE LA INFORMACIÓN.
Place of preparation: FACULTAD DE CIENCIAS DE LA INFORMACIÓN (UNIVERSIDAD COMPLUTENSE DE MADRID).

Summary: This research work aims at analyzing how the news reporting stock is perceived as a credible source for decision-making purchase / sale of investments made by individuals who have no knowledge or resources to invest substantial amounts in Investment Funds or actions, but use their surpluses for it, attracted by the "imitation effect" in other walks of life with more resources, for which invest in financial products is part of its cotidaniedad economy. To do so, it has sought to highlight the financial behavior of the class studied from an optical psychological and motivational through qualitative techniques (in-depth interviews and group meetings) mostly. In summary, the following conclusions were: investment in financial products eventually and unpredictable, get the necessary information, especially through personal contact their financial institutions for the stock information, it is very technical, difficult to understand, and partly because journalists specialized therefore are required greater transparency, clarity, credibility and effort in encoding of the message.