Author: NOBREGA WAECHTER HANS DA
University: AUTÓNOMA DE BARCELONA [More theses of this university
Place of defense: FACULTAD DE CIENCIAS DE LA COMUNICACIÓN.
Place of preparation: ESCUELA DE POSTGRADO.
: This thesis deals with the observation of understanding on messages of the campaigns Environmental Education in the city of Barcelona, between the years 1997
and 1999, conducted by the City of Barcelona. Messages were observed in the print media, specifically posters. For the observation of understanding were treated experimentally visual characteristics of the messages, color, position, size. The overall aim of the thesis is to optimize the degree of understanding of the messages through its visual characteristics by the recipients.