Advertising banner – What it is, definition and concept

The advertising banner is a medium that organizations of all kinds often use to promote events.

Advertising flags are a means of trying to get the public’s attention. They are mostly used to promote prominent events. They can be deployed along the façade of the building, placed on lampposts or even next to other supports in rooms where this medium is used.

It is very important to know in advance the objectives that you want to achieve with this advertising tool and also assess the message, image or text that you want to include in an advertising banner.

It is important to remember that the communication and marketing of a company are essential to make itself known in the market. It is not only about laying the foundations of a brand, but also about promoting your items, services or events.

What can the advertising flags contribute?

Advertising flags are an eye-catching element for the audience. This, due to its size and composition, which does not usually leave the public indifferent. In addition, they are very visible, since they are usually outdoors and you can change their location at any time.

The brand can choose what it wants to advertise and add it to the banner. They can be customized and provide great visibility over long distances.

What should be taken into account when using an advertising banner?

These are the most recommended guidelines when choosing the most suitable flag for a brand:

  • You have to choose whether the flag will be placed outside or inside the enclosure. The usual is the first, but the second is also usually recurrent at times.
  • The neck is an important element to consider. You have to assess the size, whether it will be mobile and the material with which it will be made, as well as the flag.
  • Something very important is to know the distance at which we want the flag to be visible. For this, it must be made taking into account the most appropriate measures according to the interests of the company.
  • Taking care of the design is another of the relevant issues. You have to plan the message, the colors or the details that you want to include in the advertising banner.
  • They must also be resistant, since if they are outdoors they must withstand all kinds of inclement weather.
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Advertising banner example

A company has decided to sponsor a tennis event. This will be held in a large venue so that people can enjoy the games and the atmosphere.

Due to this, one of the options that have been contemplated to show the sponsors is to include advertising banners with the image and logo of the participating brands.

This would be an outstanding example of the use of this type of advertising resource.

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