Bounce rate – What is it, definition and concept | 2022

The bounce rate is a very valuable metric for the person in charge of a web page, since it indicates the number of users who have accessed it, but have not visited any section, but have left immediately.

In other words, the bounce rate is a piece of information that allows us to know who visits a website and leaves without browsing it, without accessing any of the pages that make up the website itself.

With the advent of the Internet and the boom in new technologies, businesses have realized all the strengths that the digital world offers their companies.

Showing your services and products through the different platforms, as well as creating direct communication with your customers, are reasons enough to invest in this sector.

Creating a website is an ideal option to attract users and show the strengths of a brand. For example, your contribution of value, services, blog, news, among other related issues.

But to know if a page fulfills its purpose, it is important to carry out a series of measurements. For example, the bounce rate that indicates the number of users who leave without carrying out any specific action, nor do they decide to browse the website itself.

How is bounce rate calculated?

To calculate it, two data are taken into account:

  • The number of users who have not interacted with the page, that is, they have accessed and left it without taking any action.
  • The total of those who have visited it and have carried out certain actions in it. It is then multiplied by 100.
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The formula would be as follows: P (bounce rate) = Visits that leave the website without interactions ÷ the number of total visits x 100.

A percentage between 26 and 40% is considered a good figure.

This data should be used to find out the reasons why visitors to a website do not interact with the content, or do not show interest in what is shown to them.

Tips to improve

These are some outstanding guidelines to achieve a better result of this indicator:

  • Substantially improve the speed of a page: Keep in mind that there are thousands of pages and many with similar themes. A user wants something immediate, speed and action. If a website is slow to open, it is likely to leave. For this reason, it is important to maximize access speed.
  • Usability: If a person comes to a page and isn’t clear on the layout, and it’s not easy for them to explore and navigate, they’ll probably walk away. It is relevant to show simple and accessible content.
  • Content of interest: Using techniques such as copywriting and content marketing will be of great help. Value can be added through the blog, with persuasive content to encourage user actions and promoting clear and easily understandable language.
  • Images: Images, videos or infographics can help capture the attention of everyone who visits a page. Choose the most appropriate and the ones that best illustrate the topic you are talking about.
  • Links: Make use of them. The internal links that point to other content on the website itself and the external links are very useful to enrich the information that is displayed on the page itself. They can give it packaging and also clarify concepts. They also serve to point to other pages with better positioning and relevance, which helps the website itself.
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