M-commerce – What is it, definition and concept | 2022

M-commerce is that electronic commerce that is carried out specifically through the mobile phone. This, using the browser or an application.

In other words, M-commerce refers to all those commercial operations or purchases that can be made with the cell phone, more precisely, a smartphone.

We can say that M-commerce is a type of electronic commerce or ecommerce that is the sale of goods and services through the Internet. This can be developed through any device, such as a computer or a laptop.

Thus, when electronic commerce is done from a mobile phone, it is called M-commerce.

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Modalities of M-Commerce

The modalities of M-Commerce are the following:

  • Online stores: Purchase from any virtual store that can have its own application.
  • Mobile banking: The user completes his banking transaction from his mobile, for example, using the bank’s application. In this way, he makes the corresponding payment for the desired merchandise.
  • New applications Payments can be made in a few steps using new applications that link the cell phone number to the bank account. Thus, instead of having to enter the recipient’s entire account number in the bank’s application, it will only be necessary to add their cell phone number to the contact list or by scanning a QR code. Then, in a simpler way, the operation can be finished. Mobile website versus app
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If a business wants to enter M-commerce, it can create a web page that is mobile-friendly, that is, that is responsive. This means that the design of the portal adapts to all devices, including smartphones.

Another alternative is to launch an application. This has its advantages, such as the ability to send push notifications and to track the location of customers. However, there is an investment of time that the user is asked to download the application and install it on their cell phone.

Elements to consider

A series of elements must be taken into account when betting on M-commerce:

  • Speed: The user appreciates that operations can be carried out quickly.
  • Efficiency and simplicity: The mobile phone is not a medium that lends itself to menus with a multitude of options. As the screen is small (let’s compare with a computer), the user should preferably be exposed to little information and text, and it is better if he does not have to scroll down to see more. The idea is to simplify the transaction, presenting what you need from the beginning.
  • Differentiate with design for other devices: Taking into consideration what was explained in the previous point, the design must be adequately adapted to mobile devices, for example, when presenting the options menu and the available buttons. Everything must be designed according to the mobile user, who behaves differently from the one sitting in front of a computer. The former values ​​speed more and will see a smaller screen.
  • Push notifications: Although the user can disable push notifications, they can be useful to contact users. These notifications are the notices that reach our phone, for example, with offers or important recommendations from the online store or business from which we have downloaded your application.
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