The exhibition of the future of high technology

From October 1 to 4, the Portuguese capital, Lisbon, hosted the Web Summit, the largest exhibition of the technology sector in the world economy. In the facilities of the Altice Arena pavilion, computer giants and startups exhibited their creations. They also signed new contracts and tried to determine the most promising fields for future work. The well-attended event turned out to be a success and very interesting for consumers of online services, that is, for all of us.

With each edition, this technological fair expands its limits, attracting participants from new sectors. In fact, online services have gone to where, recently, it was unthinkable.

Tourism and the hotel business, medicine and education are sectors that now enjoy new growth opportunities with the advent of cutting-edge technology. So they were represented at the Lisbon exhibition.

event analysis

If in 2010 there were only 400 participants who gathered in a building in the Irish capital, Dublin, this edition of the forum brought together 71,000 attendees. At the many stands they were able to explore the products of more than 2,300 start-ups from 160 countries up close.

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Likewise, a total of 1,200 speakers, from the founder of the Signal messaging service, to the Queen of Jordan, took part in different debate forums, including the central ‘Startup Showcase’.

It was precisely the ‘startups’ that starred in this year’s exhibitions. Thus, the representatives of the Argentine portal NDZ visited the stands and spoke about the most relevant spheres of the information technology (IT) sector. Programmers from international emerging companies focused their attention on this presentation.

the metaverse

The metaverse focused all eyes. This new concept was awakened by none other than Mark Zuckerberg himself, founder of Facebook. After changing his company’s name to Meta, he loudly declared that his company would prioritize the development of its own metaverse, which he predicted would be the future of the Internet (so-called Web 3.0).

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Meanwhile, the acclaimed Sandbox blockchain project introduced its own version of the metaverse. Its creators are sure that the virtual will be the pillar of the global economy in the future. Every member of the Sandbox metaverse can now purchase land in the form of a non-fungible token (NFT).

You can also create your games, festivals, work platforms or open an online store, among other opportunities. In other words, the opportunities to create are almost endless. Zuckerberg clings to a similar concept, but is more geared towards social communication.

In the future, all metaverses will be the basis for Web 3.0, which promises full immersion in the virtual world.

In this sense, Sebastien Borget, co-founder of the Sandbox, emphasizes that the unification of the worlds is only a matter of time and technology. Currently, all metaverses are in a phase of evolution, and their development depends on the influx of new users and the arrival of big brands, says the expert.

“As is well known, Gucci and Adidas have already joined the Sandbox, while rapper Snoop Dogg and singer Paris Hilton have built virtual copies of their mansions there, but this is just the beginning. The monthly audience of this ‘startup’ has already exceeded 300,000 users, and it continues to grow steadily”, reports the NDZ portal.

Cybersecurity in the spotlight

Another very relevant issue discussed at the Lisbon summit was cybersecurity and the protection of consumers of financial technology services, against hacker attacks.

According to FBI estimates, the damage caused by this type of fraud in 2021 reached 6.9 billion dollars and continues to grow exponentially. Recognized industry leaders Amazon Web Services and JetBraines showcased their solutions to this problem at the expo.

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Aside from industry giants, new entrants turned their sights towards this promising niche. The NDZ portal explained the history and flexibility of the London startup Bringo, which previously operated in the SMS distribution sector.

The company became part of the list of the ten best SMS aggregators worldwide in three years, connecting large IT companies with mobile phone operators via its innovative ‘software’.

This process takes place during verification as part of registration on a social network or messaging service (such as Viber or Tik-Tok). These are the companies that Bringo provides its services to. Transmitting more than a billion messages through more than 300 mobile phone operators, in 200 countries around the world.

The explosive growth of cybercrime is the reason for the company’s entry into the cybersecurity market, according to NDZ. This challenge forces software developers to look for new methods of protection. Precisely this has become one of the key lines of work of the British startup.

Its programmers developed their own testing system for mobile phone operators to identify security flaws and fix them. Bringo’s Firewall is a complete set of anti-fraud solutions against phishing and spam, hacker attacks and financial fraud.

Web Summit Summary

As industry expert Svetlana Poloskova, a former head of marketing communications at Microsoft, said in the NDZ interview, this year’s Web Summit was packed with flashy displays of promising start-ups.

At the same time, he stressed that nowadays emphasis is placed on the interactive presentation of innovations. For example, at the stand of a Portuguese energy company EDP, visitors were required to choose a vehicle that emits less CO2 and become local advocates for saving the planet. Then a would-be eco-activist would ‘sign’ a pledge in the sand and receive it by email.

According to the expert, the British company Intis Telecom was also very successful. The company carried out an interesting activity at its stand, in which the It.com project, for domain registration, was presented.

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Visitors could try out a new AI-powered domain name generator by filling out a short and entertaining questionnaire. The solution, based on the GPT-3 linguistic model, helped them select subject-effective domains and optimize the search process.

This would serve to save potential website owners time in the future. “I especially liked the fact that the innovation of this project is really beneficial for a wide variety of small and medium-sized entrepreneurs,” Svetlana Poloskova underlined.

Nor can we fail to mention large companies. Many of them exposed their startup programs and accelerators, but Intel, in the opinion of the industry expert, stood out remarkably.

“Not only did they display the selected projects, making them easy to access, but they also created a very inspiring and eye-catching counter with an image of Albert Einstein and his quotes. For example, ‘Imagination is more important than knowledge. Knowledge is limited. Imagination surrounds the world’. This approach of displaying one’s own achievements really attracted the public, and there was no lack of visitors,” Poloskova concluded.

In general, the Lisbon expo showed that the technology industry today focuses on the comfort and safety of the end user, that is, all of us. To conquer new markets, companies must present a product that is needed anywhere in the world, not only today, but also in the future, anticipating or even shaping trends.

The flexibility and ambition of start-ups allow the sector to grow steadily, feeding market giants with ready-made ideas and solutions.

In the end, everyone will benefit. That is the conclusion drawn by the journalists from the Argentine portal NDZ after a visit to the Web Summit, which is a miniature replica of our immediate high-tech future.

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